The conversation around SEO for startups tends toward one extreme or the other; while some preach SEO as absolutely essential for early-stage startups, others dismiss it as a waste of time. The truth is, SEO is neither an obvious yay nor nay decision. It… depends. But what does it depend *on*? Let's explore!
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Here's an in-depth Q&A of the most commonly asked questions we get from clients about 404 Pages, things that commonly go wrong, and advice for how to set up & monitor 404 errors properly.
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Learn more about "Search Market Data", and how your brand can use it to make better business decisions in this latest episode of Opinionated SEO Opinions™.
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Fundamental to SEO, information architecture influences many different practices, including UX, UI, and IxD (Interaction Design). Learn more about how we approach IA decisions to maximize SEO and the user experience.
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In this month's episode of O/SEO/O™ we'll cover 3 questions about SMB SEO: For the eComm world, how do small brands compete against giant retailers? Just how important are XML sitemaps? And finally, how should we be using headers for SEO?
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Getting cross-domain tracking *right* is a common pain point. Here's our guide to setting up cross-domain tracking with Google Tag Manager and Google Analytics (Universal), so you can start accurately measuring user activity across multiple domains.
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It’s easy to over-escalate eCommerce SEO as this complex labyrinth - but don’t get too overwhelmed by these challenges just yet. Here's our framework for the 4 (yes, only 4!) truly unique eComm SEO challenges, plus those issues you'll see more commonly.
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Learn more about Roxana Stingu (Head of SEO @ Alamy)'s Opinionated take (and ours!) on hiring SEO talent, plus get advice about learning resources for growing SEO talent - for resources at junior, intermediate and senior levels.
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Learn more about our initiative to support better pay and benefits for part-time employees (PTEs) and freelancers in the SEO & tech industry.
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Let's observe the limitless benefits that a sound SEO strategy can bring. We'll also outline several creative and out-of-the-box tips to help recalibrate the way you think about SEO for eCommerce.
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In our fourth episode of Opinionated SEO Opinions™, we dig into Rand Fishkin & SparkToro's blog about content publishing incentives, and the Future of Content Marketing.
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From toolkit creation and how-to’s to link placement and anchor text, here we discuss many tools of the trade to effectively level up your internal linking game for stronger SEO, enhanced usability, and more conversions.
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Episode 3: Opinionated SEO Opinions™ (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O Ep. 3 covers common "SEO Content" questions from keyword formatting to content length. Bonus: More about pricing & its impact on SEO rankings.
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Whether you're an SEO product manager or an SEO technical lead, chances are you need to audit your website(s) for JavaScript issues. Here's our ultimate guide to doing just that - from the terminology & tools you'll need to a step-by-step guide through the analysis process to SEO ticket completion.
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Search engine personalizes results based on where you are, what you like, and who you’re connected to. Are you doing everything you can to leverage personalization for better SEO results and increased traffic?
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Here are the most frequently occurring JavaScript issues we see as SEOs, insights as to why they occur, and solutions for how to resolve them.
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Episode 2: Opinionated SEO Opinions™ (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O Ep. 2 covers the subdomain debate - for several different use cases - and B2B SaaS growth strategies.
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As a business leader in an agile organization, how should you approach SEO in order to make it a continuous improvement machine? Here's our guide on doing just that!
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Episode 1: Opinionated SEO Opinions™ (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O is a web series geared towards the discussion and demystification of all things SEO and digital marketing. We'll answer SEO questions with nitty-gritty details and high-level insights, and weigh in on very Opinionated SEO matters.
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Finding the right SEO professional is daunting. Here we'll explore the traits of each, why that might work for you (or not!), and what to consider when hiring SEO consultants, agencies, and in-house SEOs.
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In the vast spectrum of SEO, templates are especially useful in guiding processes that can oftentimes be very detail-oriented and multifaceted, such as reporting, auditing, planning, and maintenance. Here's our list of favorite templates for you to download today!
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While Out-of-Stock items, or inventory stockouts, are a common conundrum for all eCommerce websites, it’s how they’re addressed that makes all the difference, particularly in maintaining a site’s SEO health and overall usability. Here's how to do it - the right way.
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What is website accessibility, and why is it important? Is it legally required? Here are some answers and recommendations for making your site ADA compliant.
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One very common issue - or concern - for International SEO is duplicate content. Does it happen? (Yes!) How do you fix it? Learn more here.
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Too often, SEOs ignore what Google has determined to be equally essential to your page experience: user experience web design (UX). Let’s take a look at how SEO and UX design can work together.
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Learn all about eCommerce facets and filters and their impact on eComm SEO.
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Have you noticed traffic loss after a recent website migration? You’re not alone. Regardless of the type of migration you performed, a few key factors could be contributing to the drop.
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We’re going to explore what a multiple domain SEO strategy is, when and why you should consider a multiple domain strategy, and when it is a big no-no-no for search engine algorithms.
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High-quality technical documentation is critical to ensuring solid web software.
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Removing content from Google can be a tricky process. There are important questions to be answered, different use cases, and a variety of methods to resolve the issue (which vary by content type, scale, speed requirements, etc.
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HomeSEO StrategyTechnical SEOSEO InvestigationsSEO MentoringContent Marketing StrategySEO CopywritingAnalytics AuditsDashboarding & Data StorytellingPPC ConsultingRoadmap StrategyAsk an SEO QuestionOpinionated SEO OpinionsEnterprise SEO Case StudyEcommerce SEO Case StudyProduct Launch SEO Case StudyCareersProductsBlogTestimonialsThe Gray Dot Company Inc., an SEO Agency offering SEO Consulting Services. Toronto, Ontario Canada & Atlanta, Georgia USA.
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