The Gray Dot Company Blog

Personalization & SEO: How to Optimize for Personalized Search

Search engine personalizes results based on where you are, what you like, and who you’re connected to. Are you doing everything you can to leverage personalization for better SEO results and increased traffic?

AHA! JavaScript SEO Moments: 8 Common JS SEO Issues & How to Overcome Them

Here are the most frequently occurring JavaScript issues we see as SEOs, insights as to why they occur, and solutions for how to resolve them.

Opinionated SEO Opinions Episode 2: August 2021

Episode 2: Opinionated SEO OpinionsTM (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O Ep. 2 covers the subdomain debate - for several different use cases - and B2B SaaS growth strategies.

Agile SEO 101: Building a Continuous Improvement Machine for SEO

How you can create a continuous improvement machine for your brand's SEO program today? Learn more about this Agile SEO framework for growth.

Opinionated SEO Opinions Episode 1: July 2021

Episode 1: Opinionated SEO OpinionsTM (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O is a web series geared towards the discussion and demystification of all things SEO and digital marketing. We'll answer SEO questions with nitty-gritty details and high-level insights, and weigh in on very Opinionated SEO matters.

SEO Consultant, Agency, or In-House Specialists: Which to Hire & What to Consider When Hiring

Finding the right SEO professional is daunting. Here we'll explore the traits of each, why that might work for you (or not!), and what to consider when hiring SEO consultants, agencies, and in-house SEOs.

Free SEO Templates, Checklists, and Guides to Kickoff & Improve SEO Work

In the vast spectrum of SEO, templates are especially useful in guiding processes that can oftentimes be very detail-oriented and multifaceted, such as reporting, auditing, planning, and maintenance. Here's our list of favorite templates for you to download today!

How to Handle Permanently and Temporarily Out-of-Stock Products for eCommerce SEO & UX

While Out-of-Stock items, or inventory stockouts, are a common conundrum for all eCommerce websites, it’s how they’re addressed that makes all the difference, particularly in maintaining a site’s SEO health and overall usability. Here's how to do it - the right way.

Is My Website ADA Compliant? How to Make Sure Your Site is Accessible

What is website accessibility, and why is it important? Is it legally required? Here are some answers and recommendations for making your site ADA compliant.

Duplicate Content & International SEO/Hreflang

One very common issue - or concern - for International SEO is duplicate content. Does it happen? (Yes!) How do you fix it? Learn more here.

UX and SEO: How UX Design Can Help With SEO Concerns

Too often, SEOs ignore what Google has determined to be equally essential to your page experience: user experience web design (UX). Let’s take a look at how SEO and UX design can work together.

Best Practices for Faceted Navigation & SEO: eCommerce Facets, Filters, and Sort Order

Learn all about eCommerce facets and filters and their impact on eComm SEO.

How to Recover Traffic If a Migration Goes Wrong

Have you noticed traffic loss after a recent website migration? You’re not alone. Regardless of the type of migration you performed, a few key factors could be contributing to the drop.

Should I Choose a Multiple Domain SEO Strategy? The Why, What, When

We’re going to explore what a multiple domain SEO strategy is, when and why you should consider a multiple domain strategy, and when it is a big no-no-no for search engine algorithms.

International SEO Technical Specs (+ Business Decision Insights)

High-quality technical documentation is critical to ensuring solid web software.

How to Deindex "Stuff" from Google Quickly & Effectively

Removing content from Google can be a tricky process. There are important questions to be answered, different use cases, and a variety of methods to resolve the issue (which vary by content type, scale, speed requirements, etc.

Google Search Console Errors: A Guide to Finding & Fixing the Most Common GSC Errors

How exactly do you use the Google Search Console (GSC), and the error reports you might see coming into your inbox after you set it up? Here’s our guide to just that.

Website Traffic Down? Here's How You Investigate It To Determine the Cause

Your data investigation process should be thoughtful, methodical, and consider all of the many critical data points, in order to best help you craft a successful recovery plan.

50+ of the Best SEO Resources - Tools, Educational Resources and More

We’ve compiled this definitive list of SEO resources, tools, and skills along with our own expert and highly actionable tips you can use to DIY your SEO strategy.

How to Create an SEO Roadmap: Your Blueprint for Success

If you’re ready to pave the way towards higher search engine rankings and improved SEO ROI, then follow these impactful steps to create an SEO roadmap that drives results. 

Common Crawling & Indexing Issues: Using Robots.txt, Robots Meta, and Canonical Tags Correctly

One of the most frequent technical SEO issues we get from clients goes something like this: “Google is indexing pages I blocked in my Robots.txt file! What the heck?!”

How To Properly Serve Up 404s on Single Page Application (SPA) Pages for SEO

Out of the box, 404 error pages in SPAs don’t work properly, creating problems for SEO. Here we’ll review the pros and cons of the various workarounds, including the ones we recommend.

How To Evaluate & Improve SEO Content Optimization on Existing Pages

We’ll explain what key terms like content optimization really mean. This way, you'll maximize the return on your existing content strategy.

How to Make a 404 Page for SEO, Usability (404 FAQs & More)

Here's an in-depth Q&A of the most commonly asked questions we get from clients about 404 Pages, things that commonly go wrong, and advice for how to set up & monitor 404 errors properly.

How to Create SEO Content: A Strategy Planning Guide from Start to Finish

This SEO content guide for beginners outlines the steps you need to take to optimize your strategy and set yourself up for long-term success.

How to Build a Foundation of Strategic Content For Your B2B Digital Marketing & SEO Strategy

Once you know exactly what that is and nail down the basics, it’s time to get into the nitty-gritty of your unique content creation plan.

What Exactly is a B2B Digital Marketing & SEO Strategy Framework?

Only 64% of marketers actively invest in SEO despite the fact that it is one of the largest contributing factors for visibility, search engine rankings, web traffic, domain authority, and sales growth.

SEO Internationalization Best Practices & QA Checklist

When adding different languages and targeting different countries on your website, it's critical to keep in mind that not only are you addressing international markets and audiences in a language that likely isn’t your own.

How Marketers and Engineers Can Truly Get Along and Do Better Work Together

Today we’re going to focus specifically on a few of the most common language and personality gaps that have plagued marketing teams and software developers at technology companies for years, and how best to bridge them.

Defining Your Website's SEO Quality Assurance Suite: QA for SEO

"Move fast and break things" does, in fact, mean broken software.