Blog

Explore our perspective on SEO, PPC, Data, Digital Consumer Intelligence and more.
February 5, 2024
How to Write SEO Product Requirements Documentation That Serves Stakeholders & Streamlines Projects

How to Write SEO Product Requirements Documentation That Serves Stakeholders & Streamlines Projects

One of the most important communication tools in a PM’s arsenal is generally product requirements documentation. This framework distills important details of the project to stakeholders across disciplines, including KPIs, tech specs, and timelines. It also plays a key role during implementation. Learn more about how we do it - and get a free PRD template, too!

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January 4, 2024
How to Create an SEO Roadmap: Connecting the Dots Between Strategy & Success

How to Create an SEO Roadmap: Connecting the Dots Between Strategy & Success

Defining the core initiatives behind your SEO plan is so imperative, but it only gets you so far. How do you actually connect the dots between those high-level strategic goals and granular execution? Enter the SEO roadmap…

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November 21, 2023
Building Data That Grows With You (Brighton San Diego 2023)

Building Data That Grows With You (Brighton San Diego 2023)

Watch a pre-recorded version of Sam's 2023 Brighton San Diego talk, for anyone that wasn't able to attend live.

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August 29, 2023
O/SEO/O™ E19: Opinions About Adapting to Change

O/SEO/O™ E19: Opinions About Adapting to Change

We’re joined by our friends Sarah and Tazmin from the SEO Mindset, as we chat all about adapting to change in the SEO industry and beyond!

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August 15, 2023
How to Create an SEO Business Case That Gets Traction

How to Create an SEO Business Case That Gets Traction

Struggling to get SEO or marketing asks on the engineering roadmap? We’ll break down how a product management business case can help, walk through how to create one, and send you off with a free template!

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July 26, 2023
9 Overlooked Examples of User-Generated Content That Drive SEO Growth

9 Overlooked Examples of User-Generated Content That Drive SEO Growth

UGC is so much bigger than its social-media stereotype—and a whole lot of it can have a positive impact on a site’s SEO. Let's explore some of those examples.

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July 16, 2023
O/SEO/O™ E18: Opinions About Scaling Schema

O/SEO/O™ E18: Opinions About Scaling Schema

Get ready for entertaining insights with guest Daniel K. Cheung, an SEO educator & advisor known for his ability to make structured data seem simple.

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July 5, 2023
How to Create a Marketing Measurement Plan That Defines What Matters

How to Create a Marketing Measurement Plan That Defines What Matters

In this article, we’ll break down what a measurement plan is, the considerations for mapping key inputs, and how to use it to refine and implement accurate, aligned reporting. We even included a template!

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June 12, 2023
O/SEO/O™ E17: Opinions About Tech SEO & International Sites

O/SEO/O™ E17: Opinions About Tech SEO & International Sites

New episode, new opinions! Join us as we host international SEO leader Montserrat Cano for a convo full of technical SEO insights & proven approaches.

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May 12, 2023
O/SEO/O™ E16: Opinions About Leveling Up Tech Audits

O/SEO/O™ E16: Opinions About Leveling Up Tech Audits

We’re back for another episode of hot SEO takes! This week, we’re chatting all about technical SEO audits with two fantastic guests: Patrick Hathaway, Director at Sitebulb, and Areej AbuAli, founder of Crawlina and the Women in Tech SEO community.

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April 24, 2023
The UGC SEO Playbook: How to Implement a Strategy That Sparks Scalable, Automated Growth

The UGC SEO Playbook: How to Implement a Strategy That Sparks Scalable, Automated Growth

Is UGC your ticket to scalable SEO growth? Learn how user-generated content can create an automated pipeline that grows organic traffic and builds links — all while minimizing manual lift.

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April 14, 2023
O/SEO/O™ E15: Opinions About Strategic Content & Paid Promotions

O/SEO/O™ E15: Opinions About Strategic Content & Paid Promotions

Join the Gray Dot team alongside Toshi Jones (Cathedral Agency) and Ben Dankiw (Nav43) as we talk about paid promotion tactics & wins for sharing strategic content. We'll cover the platforms that are working today, and the when/where/what of what's worth taking time and budget to promote.

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April 5, 2023
Content Pruning SEO: How to Resolve Cannibalization & Improve Quality 🤝

Content Pruning SEO: How to Resolve Cannibalization & Improve Quality 🤝

Content pruning can take existing URLs to new levels of organic performance by addressing cannibalization. We’ll break down when cannibalization is actually detrimental (hint: it depends!) and how to resolve it through SEO pruning best practices.

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March 9, 2023
O/SEO/O™ E14: Opinions About Managing People

O/SEO/O™ E14: Opinions About Managing People

This episode of Opinionated SEO Opinions focuses on people management within SEO and its challenges with 2 brilliant guests, Glenn McMurry, Director of Organic Acquisition at Bumble, and Areej AbuAli, Founder of Crawlina and Women in Tech SEO.

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February 24, 2023
An Opinionated Developer’s Guide To Form Validation Best Practices

An Opinionated Developer’s Guide To Form Validation Best Practices

Learn more from an Opinionated Developer – co-founder and board member Colin Gray takes a deep dive into important software engineering topics of interest. In this post, Colin shares his wisdom on the guaranteed only best way to do form validation (in his opinion, of course.)

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February 21, 2023
Next-Gen SEO Content Planning & Keyword Matrix [Free Airtable Template]

Next-Gen SEO Content Planning & Keyword Matrix [Free Airtable Template]

Take your keyword mapping, content planning, and optimization documents to another level. Broadly described as a "spreadsheet-database hybrid," Airtable can advance your content production flow while helping you maintain a dynamic keyword matrix to keep your SEO strategy organized. Let's explore the capabilities of Airtable in greater detail and show you how you can elevate and consolidate your conventional SEO templates.

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February 8, 2023
Scaling SEO: A Framework

Scaling SEO: A Framework

Scaling SEO is a central challenge for growing brands and organizations. It's about identifying patterns in your research (or further, what we call "digital consumer intelligence," or DCI) to make data-informed and pragmatic decisions for scalability. More so, SEO at scale also involves having a firm understanding of your site's technical requirements as well as having a clear vision of the SEO goals you wish to achieve.

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January 6, 2023
O/SEO/O E13™: Opinions About Video Tech SEO

O/SEO/O E13™: Opinions About Video Tech SEO

Maximize the return on your video SEO strategy with Technical SEO Tips from NP Digital's Brenda Malone. From selecting a video platform, to site performance and schema, Brenda has answers to all your pressing questions.

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December 16, 2022
How to Plan & Implement Schema Markup, Avoiding Common Mistakes

How to Plan & Implement Schema Markup, Avoiding Common Mistakes

Despite an overwhelming nod in agreement that "Yes. Schema is important. You should be using schema," it's still a topic that's hazed with mysticism. A lot of SEOs know that structured data is significant, but only some have the tools and skills to leverage it correctly. In this post, we share wisdom on how we go about planning and implementing schema, all while avoiding common mistakes.

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November 11, 2022
O/SEO/O™ E12: Opinions About Evolving eCommerce SEO Requirements

O/SEO/O™ E12: Opinions About Evolving eCommerce SEO Requirements

Renee Girard, Head of SEO at Crate & Barrel and CB2 Brands joins us to discuss growing and changing eCommerce SEO requirements, how close contact with the product team can be leveraged, and the SEO process to get ready for the Black Friday campaigns.

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November 1, 2022
Brand Positioning & SEO: Aligning User Intent, Data with Brand Strategy

Brand Positioning & SEO: Aligning User Intent, Data with Brand Strategy

The mechanisms of SEO provide consumer intelligence that can aid in brand positioning, including product road mapping, content strategy, and media planning. Likewise, a brand's search presence provides influential real estate in forming connections and first impressions. Explore various resources and thought exercises to help create harmony between SEO and brand.

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October 19, 2022
The SEO Customer Funnel: KPIs & SEO Metrics Worth Monitoring

The SEO Customer Funnel: KPIs & SEO Metrics Worth Monitoring

Explore SEO-specific KPIs across the Awareness, Interest, Consideration, Purchase, Loyalty, and Advocacy stages. These metrics are useful in monitoring SEO health and building relevant reporting dashboards, as well as knowing which strategies to employ for each stage.

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October 6, 2022
O/SEO/O™ E11: Opinions On Agencies Being a Force for Good

O/SEO/O™ E11: Opinions On Agencies Being a Force for Good

Opinionated SEO Opinions™ is back with the newest cool: how to do SEO for good while making an impact. We are joined by Jamar Ramos.

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September 28, 2022
Mastering the Craft of Analytics Dashboard Design & Data Visualizations (Plus Examples)

Mastering the Craft of Analytics Dashboard Design & Data Visualizations (Plus Examples)

Experienced marketers will agree that crafting an engaging analytics dashboard with compelling data visualizations is just as much an art as it is a science. Use these data visualization examples to help tell your story!

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September 13, 2022
O/SEO/O™ E10: Opinions About In-house Enterprise SEO

O/SEO/O™ E10: Opinions About In-house Enterprise SEO

In this month's episode of O/SEO/O™ we'll discuss all things In-house Enterprise SEO and achieving success with Netflix's Head of SEO Strategy, Paige Ford.

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August 31, 2022
7 Practical Applications for Digital Consumer Intelligence

7 Practical Applications for Digital Consumer Intelligence

By leveraging historical queries and expressed interest data from platforms like Google, YouTube, Amazon, Pinterest, and Reddit, among others, we can uncover new and evolving trends, gauge dips and spikes in the market, and give your organization a leading edge.

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August 9, 2022
PPC Audit Methodology: An Expert's Workflow + Real-World Examples

PPC Audit Methodology: An Expert's Workflow + Real-World Examples

Get into the "right PPC audit headspace" with this workflow methodology as guided by our lead PPC consultant. Auditing tips and real-world examples included.

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July 18, 2022
O/SEO/O™ E9: Opinions About Machine Learning for SEO

O/SEO/O™ E9: Opinions About Machine Learning for SEO

In this month's episode of O/SEO/O™ we'll discuss all things Machine Learning and SEO: How is ML different from AI? And how can you use it for common SEO applications like redirect mapping, schema type identification, and FAQ generation?

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June 29, 2022
How to Work With Zero Search Volume Keywords: A Process for Finding & Leveraging Low to No-Volume SEO Keywords

How to Work With Zero Search Volume Keywords: A Process for Finding & Leveraging Low to No-Volume SEO Keywords

The fact is, for some industries (like SaaS) and countless B2B companies (especially when SaaS and B2B meet), 3rd party keyword tools simply do not provide measurable data about their core keywords. What should you do? Enter Zero-Volume Keywords...

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June 27, 2022
Gray Dot Company Stands for Bodily Autonomy with Agencies for Reproductive Rights

Gray Dot Company Stands for Bodily Autonomy with Agencies for Reproductive Rights

Learn more about how we're fighting for reproductive rights.

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June 17, 2022
O/SEO/O™ E8: Opinions About International SEO

O/SEO/O™ E8: Opinions About International SEO

In this month's episode of O/SEO/O™ we'll discuss all things International SEO: How to do international keyword research, how to successfully EXIT an international market, and more. Tune in today!

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May 26, 2022
SEO for Startups Part II: What SEO Elements to Leverage and When?

SEO for Startups Part II: What SEO Elements to Leverage and When?

Once you've determined that SEO efforts make sense for your brand, let's talk about: what types of SEO to leverage, plus when/how frequently to use them. Let's get the SEO ball rolling!

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May 12, 2022
Should Your Startup Do SEO Now?  The “It Depends” Startup SEO Question List

Should Your Startup Do SEO Now? The “It Depends” Startup SEO Question List

The conversation around SEO for startups tends toward one extreme or the other; while some preach SEO as absolutely essential for early-stage startups, others dismiss it as a waste of time. The truth is, SEO is neither an obvious yay nor nay decision. It… depends. But what does it depend *on*? Let's explore!

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April 21, 2022
Error 404 Guide for SEO & Usability (FAQs & More)

Error 404 Guide for SEO & Usability (FAQs & More)

Here's an in-depth Q&A of the most commonly asked questions we get from clients about 404 Pages, things that commonly go wrong, and advice for how to set up & monitor 404 errors properly.

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April 12, 2022
O/SEO/O™ E7: Opinions About Extending The Value of Search Data

O/SEO/O™ E7: Opinions About Extending The Value of Search Data

Learn more about "Search Market Data", and how your brand can use it to make better business decisions in this latest episode of Opinionated SEO Opinions™.

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April 7, 2022
Information Architecture Best Practices for Advanced SEO & UX

Information Architecture Best Practices for Advanced SEO & UX

Fundamental to SEO, information architecture influences many different practices, including UX, UI, and IxD (Interaction Design). Learn more about how we approach IA decisions to maximize SEO and the user experience.

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March 16, 2022
O/SEO/O™ E6: Opinions about SMB SEO

O/SEO/O™ E6: Opinions about SMB SEO

In this month's episode of O/SEO/O™ we'll cover 3 questions about SMB SEO: For the eComm world, how do small brands compete against giant retailers? Just how important are XML sitemaps? And finally, how should we be using headers for SEO?

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March 4, 2022
The Ultimate Guide to Cross-Domain Tracking

The Ultimate Guide to Cross-Domain Tracking

Getting cross-domain tracking *right* is a common pain point. Here's our guide to setting up cross-domain tracking with GA4, Google Tag Manager, and Google Analytics (Universal), so you can start accurately measuring user activity across multiple domains.

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January 26, 2022
The eCommerce Technical SEO Framework: Making the Ambiguous Approachable

The eCommerce Technical SEO Framework: Making the Ambiguous Approachable

It’s easy to over-escalate eCommerce SEO as this complex labyrinth - but don’t get too overwhelmed by these challenges just yet. Here's our framework for the 5 (yes, only 5!) truly unique eComm SEO challenges, plus those issues you'll see more commonly.

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January 17, 2022
O/SEO/O™ E5: Opinions About Hiring SEO Talent

O/SEO/O™ E5: Opinions About Hiring SEO Talent

Learn more about Roxana Stingu (Head of SEO @ Alamy)'s Opinionated take (and ours!) on hiring SEO talent, plus get advice about learning resources for growing SEO talent - for resources at junior, intermediate and senior levels.

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January 10, 2022
Stand Out During The “Great Resignation:” An Open Letter

Stand Out During The “Great Resignation:” An Open Letter

Learn more about our initiative to support better pay and benefits for part-time employees (PTEs) and freelancers in the SEO & tech industry.

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December 7, 2021
11 Benefits of SEO for eCommerce Brands

11 Benefits of SEO for eCommerce Brands

Let's observe the limitless benefits that a sound SEO strategy can bring. We'll also outline several creative and out-of-the-box tips to help recalibrate the way you think about SEO for eCommerce.

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November 19, 2021
O/SEO/O™ E4: Opinions About The Future of Content

O/SEO/O™ E4: Opinions About The Future of Content

In our fourth episode of Opinionated SEO Opinions™, we dig into Rand Fishkin & SparkToro's blog about content publishing incentives, and the Future of Content Marketing.

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November 12, 2021
How to Level Up Internal Linking for SEO, UX, & Conversion

How to Level Up Internal Linking for SEO, UX, & Conversion

From toolkit creation and how-to’s to link placement and anchor text, here we discuss many tools of the trade to effectively level up your internal linking game for stronger SEO, enhanced usability, and more conversions.

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October 22, 2021
O/SEO/O™ E3: Opinions About SEO Content

O/SEO/O™ E3: Opinions About SEO Content

Episode 3: Opinionated SEO Opinions™ (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O Ep. 3 covers common "SEO Content" questions from keyword formatting to content length. Bonus: More about pricing & its impact on SEO rankings.

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October 1, 2021
How to Do A JavaScript Audit for SEO

How to Do A JavaScript Audit for SEO

Whether you're an SEO product manager or an SEO technical lead, chances are you need to audit your website(s) for JavaScript issues. Here's our ultimate guide to doing just that - from the terminology & tools you'll need to a step-by-step guide through the analysis process to SEO ticket completion.

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September 17, 2021
Personalization & SEO: How to Optimize for Personalized Search

Personalization & SEO: How to Optimize for Personalized Search

Search engine personalizes results based on where you are, what you like, and who you’re connected to. Are you doing everything you can to leverage personalization for better SEO results and increased traffic?

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September 7, 2021
Integrating UX Principles Into Your SEO Strategy

Integrating UX Principles Into Your SEO Strategy

In this session we discuss: 1. Why UX and SEO should be collaborative (and how to pitch that to your teams/clients) 2. Easy principles to follow to improve your SEO program (no design skills or writing user stories needed!)

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September 2, 2021
AHA! JavaScript SEO Moments: 8 Common JS SEO Issues & How to Overcome Them

AHA! JavaScript SEO Moments: 8 Common JS SEO Issues & How to Overcome Them

Here are the most frequently occurring JavaScript issues we see as SEOs, insights as to why they occur, and solutions for how to resolve them.

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August 30, 2021
Opinionated SEO Opinions™ Ep 2: Subdomains & SEO

Opinionated SEO Opinions™ Ep 2: Subdomains & SEO

Episode 2: Opinionated SEO Opinions™ (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O Ep. 2 covers the subdomain debate - for several different use cases - and B2B SaaS growth strategies.

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August 13, 2021
The Agile SEO Framework: Building a Continuous Improvement Machine for SEO

The Agile SEO Framework: Building a Continuous Improvement Machine for SEO

As a business leader in an agile organization, how should you approach SEO in order to make it a continuous improvement machine? Here's our guide on doing just that!

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July 30, 2021
Opinionated SEO Opinions™ E1: Opinions About Schema & Complexity

Opinionated SEO Opinions™ E1: Opinions About Schema & Complexity

Episode 1: Opinionated SEO Opinions™ (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O is a web series geared towards the discussion and demystification of all things SEO and digital marketing. We'll answer SEO questions with nitty-gritty details and high-level insights, and weigh in on very Opinionated SEO matters.

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July 27, 2021
SEO Consultant, Agency, or In-House Specialists: Which to Hire & What to Consider When Hiring

SEO Consultant, Agency, or In-House Specialists: Which to Hire & What to Consider When Hiring

Finding the right SEO professional is daunting. Here we'll explore the traits of each, why that might work for you (or not!), and what to consider when hiring SEO consultants, agencies, and in-house SEOs.

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July 21, 2021
Free SEO Templates from the SEO Community: Kickoff & Improve SEO Work

Free SEO Templates from the SEO Community: Kickoff & Improve SEO Work

In the vast spectrum of SEO, templates are especially useful in guiding processes that can oftentimes be very detail-oriented and multifaceted, such as reporting, auditing, planning, and maintenance. Here's our list of favorite templates for you to download today!

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July 7, 2021
How to Handle Permanently and Temporarily Out-of-Stock Products for eCommerce SEO & UX

How to Handle Permanently and Temporarily Out-of-Stock Products for eCommerce SEO & UX

While Out-of-Stock items, or inventory stockouts, are a common conundrum for all eCommerce websites, it’s how they’re addressed that makes all the difference, particularly in maintaining a site’s SEO health and overall usability. Here's how to do it - the right way.

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June 21, 2021
Is My Website ADA Compliant? How to Make Sure Your Site is Accessible

Is My Website ADA Compliant? How to Make Sure Your Site is Accessible

What is website accessibility, and why is it important? Is it legally required? Here are some answers and recommendations for making your site ADA compliant.

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May 20, 2021
Duplicate Content & International SEO, Hreflang

Duplicate Content & International SEO, Hreflang

One very common issue—or concern—for International SEO is duplicate content. Does it happen? (Yes!) How do you fix it? Learn more here.

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April 22, 2021
UX and SEO: How UX Design Can Help With SEO Concerns

UX and SEO: How UX Design Can Help With SEO Concerns

Too often, SEOs ignore what Google has determined to be equally essential to your page experience: user experience web design (UX). Let’s take a look at how SEO and UX design can work together.

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April 8, 2021
Best Practices for Faceted Navigation & SEO: eCommerce Facets, Filters, and Sort Order

Best Practices for Faceted Navigation & SEO: eCommerce Facets, Filters, and Sort Order

Learn all about eCommerce facets and filters and their impact on eComm SEO.

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January 22, 2021
How to Recover Traffic If a Migration Goes Wrong

How to Recover Traffic If a Migration Goes Wrong

Have you noticed traffic loss after a recent website migration? You’re not alone. Regardless of the type of migration you performed, a few key factors could be contributing to the drop.

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December 18, 2020
Should I Choose a Multiple Domain SEO Strategy? The Why, What, When

Should I Choose a Multiple Domain SEO Strategy? The Why, What, When

We’re going to explore what a multiple domain SEO strategy is, when and why you should consider a multiple domain strategy, and when it is a big no-no-no for search engine algorithms.

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December 7, 2020
International SEO Technical Specs (+ Business Decision Insights)

International SEO Technical Specs (+ Business Decision Insights)

High-quality technical documentation is critical to ensuring solid web software.

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November 18, 2020
How to Deindex "Stuff" from Google Quickly & Effectively

How to Deindex "Stuff" from Google Quickly & Effectively

Removing content from Google can be a tricky process. There are important questions to be answered, different use cases, and a variety of methods to resolve the issue (which vary by content type, scale, speed requirements, etc.

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November 1, 2020
50+ of the Best SEO Resources - Tools, Educational Resources, and More

50+ of the Best SEO Resources - Tools, Educational Resources, and More

We’ve compiled this definitive list of SEO resources, tools, and skills along with our own expert and highly actionable tips you can use to DIY your SEO strategy.

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October 29, 2020
Google Search Console Errors: A Guide to Finding & Fixing the Most Common GSC Errors

Google Search Console Errors: A Guide to Finding & Fixing the Most Common GSC Errors

How exactly do you use the Google Search Console (GSC), and the error reports you might see coming into your inbox after you set it up? Here’s our guide to just that.

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October 13, 2020
Website Traffic Down? Here's How You Investigate To Determine the Cause

Website Traffic Down? Here's How You Investigate To Determine the Cause

Your data investigation process should be thoughtful, methodical, and consider all of the many critical data points, in order to best help you craft a successful recovery plan.

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August 14, 2020
How To Properly Serve Up 404s on Single Page Application (SPA) Pages for SEO

How To Properly Serve Up 404s on Single Page Application (SPA) Pages for SEO

Out of the box, 404 error pages in SPAs don’t work properly, creating problems for SEO. Here we’ll review the pros and cons of the various workarounds, including the ones we recommend.

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August 14, 2020
Common Crawling & Indexing Issues: Using Robots.txt, Robots Meta, and Canonical Tags Correctly

Common Crawling & Indexing Issues: Using Robots.txt, Robots Meta, and Canonical Tags Correctly

One of the most frequent technical SEO issues we get from clients goes something like this: “Google is indexing pages I blocked in my Robots.txt file! What the heck?!”

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July 22, 2020
How To Evaluate & Improve SEO Content Optimization on Existing Pages

How To Evaluate & Improve SEO Content Optimization on Existing Pages

We’ll explain what key terms like content optimization really mean. This way, you'll maximize the return on your existing content strategy.

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July 10, 2020
How to Create SEO Content: A Strategy Planning Guide from Start to Finish

How to Create SEO Content: A Strategy Planning Guide from Start to Finish

This SEO content guide for beginners outlines the steps you need to take to optimize your strategy and set yourself up for long-term success.

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June 19, 2020
What Exactly is a B2B Digital Marketing & SEO Strategy Framework?

What Exactly is a B2B Digital Marketing & SEO Strategy Framework?

Only 64% of marketers actively invest in SEO despite the fact that it is one of the largest contributing factors for visibility, search engine rankings, web traffic, domain authority, and sales growth.

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June 19, 2020
How to Build a Foundation of Strategic Content For Your B2B Digital Marketing & SEO Strategy

How to Build a Foundation of Strategic Content For Your B2B Digital Marketing & SEO Strategy

Once you know exactly what that is and nail down the basics, it’s time to get into the nitty-gritty of your unique content creation plan.

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April 27, 2020
SEO Internationalization Best Practices & QA Checklist

SEO Internationalization Best Practices & QA Checklist

When adding different languages and targeting different countries on your website, it's critical to keep in mind that not only are you addressing international markets and audiences in a language that likely isn’t your own.

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April 24, 2020
How Marketers and Engineers Can Truly Get Along and Do Better Work Together

How Marketers and Engineers Can Truly Get Along and Do Better Work Together

Today we’re going to focus specifically on a few of the most common language and personality gaps that have plagued marketing teams and software developers at technology companies for years, and how best to bridge them.

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April 14, 2020
Defining Your Website's SEO Quality Assurance Suite: QA for SEO

Defining Your Website's SEO Quality Assurance Suite: QA for SEO

"Move fast and break things" does, in fact, mean broken software.

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March 17, 2020
Perspective: What exactly does "Strategy" mean, and what should one contain?

Perspective: What exactly does "Strategy" mean, and what should one contain?

Whether we're talking about Digital Marketing Strategy or SEO Strategy, here's some insight into how we approach these strategic planning projects.

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March 13, 2020
A Short Guide to Digital Marketing Acronyms & Abbreviations

A Short Guide to Digital Marketing Acronyms & Abbreviations

Digital marketers tend to throw a lot of acronyms around, and sometimes we forget that everyone else doesn't necessarily know (or care!) what they mean.

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March 13, 2020
The Art of Keyword Selection: How to Find, Choose, & Use the Best Keywords for SEO (and Conversions)

The Art of Keyword Selection: How to Find, Choose, & Use the Best Keywords for SEO (and Conversions)

Here’s a step by step guide for how to effectively research, select, and implement SEO keywords that will actually help grow your business. 

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March 13, 2020
How to Plan an SEO Migration Strategy for Your Website

How to Plan an SEO Migration Strategy for Your Website

It’s far too easy to make positive changes that improve some marketing goals, while accidentally decreasing SEO/organic traffic.

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March 13, 2011
What's in an SEO-friendly URL? Best Practices for URLs

What's in an SEO-friendly URL? Best Practices for URLs

The way that a search engines robot or crawler reads your URL can be different than how a human reads it.

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