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Explore our perspective on SEO, PPC, Data, DCI and more.
October 6, 2022
The SEO Customer Funnel: KPIs & SEO Metrics Worth Monitoring

The SEO Customer Funnel: KPIs & SEO Metrics Worth Monitoring

Explore SEO-specific KPIs across the Awareness, Interest, Consideration, Purchase, Loyalty, and Advocacy stages. These metrics are useful in monitoring SEO health and building relevant reporting dashboards, as well as knowing which strategies to employ for each stage.

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September 28, 2022
Mastering the Craft of Analytics Dashboard Design & Data Visualizations (Plus Examples)

Mastering the Craft of Analytics Dashboard Design & Data Visualizations (Plus Examples)

Experienced marketers will agree that crafting an engaging analytics dashboard with compelling data visualizations is just as much an art as it is a science. Use these data visualization examples to help tell your story!

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September 13, 2022
O/SEO/O™ E10: Opinions About In-house Enterprise SEO

O/SEO/O™ E10: Opinions About In-house Enterprise SEO

In this month's episode of O/SEO/O™ we'll discuss all things In-house Enterprise SEO and achieving success with Netflix's Head of SEO Strategy, Paige Ford.

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August 31, 2022
7 Practical Applications for Digital Consumer Intelligence

7 Practical Applications for Digital Consumer Intelligence

By leveraging historical queries and expressed interest data from platforms like Google, YouTube, Amazon, Pinterest, and Reddit, among others, we can uncover new and evolving trends, gauge dips and spikes in the market, and give your organization a leading edge.

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August 9, 2022
PPC Audit Methodology: An Expert's Workflow + Real-World Examples

PPC Audit Methodology: An Expert's Workflow + Real-World Examples

Get into the "right PPC audit headspace" with this workflow methodology as guided by our lead PPC consultant. Auditing tips and real-world examples included.

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July 18, 2022
O/SEO/O™ E9: Opinions About Machine Learning for SEO

O/SEO/O™ E9: Opinions About Machine Learning for SEO

In this month's episode of O/SEO/O™ we'll discuss all things Machine Learning and SEO: How is ML different from AI? And how can you use it for common SEO applications like redirect mapping, schema type identification, and FAQ generation?

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June 29, 2022
How to Work With Zero Search Volume Keywords: A Process for Finding & Leveraging Low to No-Volume SEO Keywords

How to Work With Zero Search Volume Keywords: A Process for Finding & Leveraging Low to No-Volume SEO Keywords

The fact is, for some industries (like SaaS) and countless B2B companies (especially when SaaS and B2B meet), 3rd party keyword tools simply do not provide measurable data about their core keywords. What should you do? Enter Zero-Volume Keywords...

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June 27, 2022
Gray Dot Company Stands for Bodily Autonomy with Agencies for Reproductive Rights

Gray Dot Company Stands for Bodily Autonomy with Agencies for Reproductive Rights

Learn more about how we're fighting for reproductive rights.

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June 17, 2022
O/SEO/O™ E8: Opinions About International SEO

O/SEO/O™ E8: Opinions About International SEO

In this month's episode of O/SEO/O™ we'll discuss all things International SEO: How to do international keyword research, how to successfully EXIT an international market, and more. Tune in today!

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May 26, 2022
SEO for Startups Part II: What SEO Elements to Leverage and When?

SEO for Startups Part II: What SEO Elements to Leverage and When?

Once you've determined that SEO efforts make sense for your brand, let's talk about: what types of SEO to leverage, plus when/how frequently to use them. Let's get the SEO ball rolling!

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May 12, 2022
Should Your Startup Do SEO Now?  The “It Depends” Startup SEO Question List

Should Your Startup Do SEO Now? The “It Depends” Startup SEO Question List

The conversation around SEO for startups tends toward one extreme or the other; while some preach SEO as absolutely essential for early-stage startups, others dismiss it as a waste of time. The truth is, SEO is neither an obvious yay nor nay decision. It… depends. But what does it depend *on*? Let's explore!

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April 21, 2022
Error 404 Guide for SEO & Usability (FAQs & More)

Error 404 Guide for SEO & Usability (FAQs & More)

Here's an in-depth Q&A of the most commonly asked questions we get from clients about 404 Pages, things that commonly go wrong, and advice for how to set up & monitor 404 errors properly.

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April 12, 2022
O/SEO/O™ E7: Opinions About Extending The Value of Search Data

O/SEO/O™ E7: Opinions About Extending The Value of Search Data

Learn more about "Search Market Data", and how your brand can use it to make better business decisions in this latest episode of Opinionated SEO Opinions™.

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April 7, 2022
Information Architecture Best Practices for Advanced SEO & UX

Information Architecture Best Practices for Advanced SEO & UX

Fundamental to SEO, information architecture influences many different practices, including UX, UI, and IxD (Interaction Design). Learn more about how we approach IA decisions to maximize SEO and the user experience.

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March 16, 2022
O/SEO/O™ E6: Opinions about SMB SEO

O/SEO/O™ E6: Opinions about SMB SEO

In this month's episode of O/SEO/O™ we'll cover 3 questions about SMB SEO: For the eComm world, how do small brands compete against giant retailers? Just how important are XML sitemaps? And finally, how should we be using headers for SEO?

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March 4, 2022
The Ultimate Guide to Cross-Domain Tracking

The Ultimate Guide to Cross-Domain Tracking

Getting cross-domain tracking *right* is a common pain point. Here's our guide to setting up cross-domain tracking with Google Tag Manager and Google Analytics (Universal), so you can start accurately measuring user activity across multiple domains.

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January 26, 2022
The eCommerce Technical SEO Framework: Making the Ambiguous Approachable

The eCommerce Technical SEO Framework: Making the Ambiguous Approachable

It’s easy to over-escalate eCommerce SEO as this complex labyrinth - but don’t get too overwhelmed by these challenges just yet. Here's our framework for the 4 (yes, only 4!) truly unique eComm SEO challenges, plus those issues you'll see more commonly.

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January 17, 2022
O/SEO/O™ E5: Opinions About Hiring SEO Talent

O/SEO/O™ E5: Opinions About Hiring SEO Talent

Learn more about Roxana Stingu (Head of SEO @ Alamy)'s Opinionated take (and ours!) on hiring SEO talent, plus get advice about learning resources for growing SEO talent - for resources at junior, intermediate and senior levels.

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January 10, 2022
Stand Out During The “Great Resignation:” An Open Letter

Stand Out During The “Great Resignation:” An Open Letter

Learn more about our initiative to support better pay and benefits for part-time employees (PTEs) and freelancers in the SEO & tech industry.

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December 7, 2021
11 Benefits of SEO for eCommerce Brands

11 Benefits of SEO for eCommerce Brands

Let's observe the limitless benefits that a sound SEO strategy can bring. We'll also outline several creative and out-of-the-box tips to help recalibrate the way you think about SEO for eCommerce.

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November 19, 2021
O/SEO/O™ E4: Opinions About The Future of Content

O/SEO/O™ E4: Opinions About The Future of Content

In our fourth episode of Opinionated SEO Opinions™, we dig into Rand Fishkin & SparkToro's blog about content publishing incentives, and the Future of Content Marketing.

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November 12, 2021
How to Level Up Internal Linking for SEO, UX, & Conversion

How to Level Up Internal Linking for SEO, UX, & Conversion

From toolkit creation and how-to’s to link placement and anchor text, here we discuss many tools of the trade to effectively level up your internal linking game for stronger SEO, enhanced usability, and more conversions.

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October 22, 2021
O/SEO/O™ E3: Opinions About SEO Content

O/SEO/O™ E3: Opinions About SEO Content

Episode 3: Opinionated SEO Opinions™ (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O Ep. 3 covers common "SEO Content" questions from keyword formatting to content length. Bonus: More about pricing & its impact on SEO rankings.

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October 1, 2021
How to Do A JavaScript Audit for SEO

How to Do A JavaScript Audit for SEO

Whether you're an SEO product manager or an SEO technical lead, chances are you need to audit your website(s) for JavaScript issues. Here's our ultimate guide to doing just that - from the terminology & tools you'll need to a step-by-step guide through the analysis process to SEO ticket completion.

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September 17, 2021
Personalization & SEO: How to Optimize for Personalized Search

Personalization & SEO: How to Optimize for Personalized Search

Search engine personalizes results based on where you are, what you like, and who you’re connected to. Are you doing everything you can to leverage personalization for better SEO results and increased traffic?

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September 7, 2021
Integrating UX Principles Into Your SEO Strategy

Integrating UX Principles Into Your SEO Strategy

In this session we discuss: 1. Why UX and SEO should be collaborative (and how to pitch that to your teams/clients) 2. Easy principles to follow to improve your SEO program (no design skills or writing user stories needed!)

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September 2, 2021
AHA! JavaScript SEO Moments: 8 Common JS SEO Issues & How to Overcome Them

AHA! JavaScript SEO Moments: 8 Common JS SEO Issues & How to Overcome Them

Here are the most frequently occurring JavaScript issues we see as SEOs, insights as to why they occur, and solutions for how to resolve them.

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August 30, 2021
Opinionated SEO Opinions™ Ep 2: Subdomains & SEO

Opinionated SEO Opinions™ Ep 2: Subdomains & SEO

Episode 2: Opinionated SEO Opinions™ (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O Ep. 2 covers the subdomain debate - for several different use cases - and B2B SaaS growth strategies.

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August 13, 2021
The Agile SEO Framework: Building a Continuous Improvement Machine for SEO

The Agile SEO Framework: Building a Continuous Improvement Machine for SEO

As a business leader in an agile organization, how should you approach SEO in order to make it a continuous improvement machine? Here's our guide on doing just that!

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July 30, 2021
Opinionated SEO Opinions™ E1: Opinions About Schema & Complexity

Opinionated SEO Opinions™ E1: Opinions About Schema & Complexity

Episode 1: Opinionated SEO Opinions™ (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O is a web series geared towards the discussion and demystification of all things SEO and digital marketing. We'll answer SEO questions with nitty-gritty details and high-level insights, and weigh in on very Opinionated SEO matters.

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