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• SEO
• SEO Product Management
• Content Marketing
• Paid Search
• Digital Market Intelligence

Projects > Analysis

• Opportunity Analysis
• Competitive Analysis
• SEO Traffic Investigations

Projects > Audits

• Content Audits
• Tech SEO Audits
• AI Audits
• JavaScript Audits

Projects > Strategy

• Content Strategy
• SEO Roadmap
• Site Migrations

Approach

Results

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Case Studies:

• eCommerce SEO Case Study: Artifact Uprising
• Enterprise SEO Migration Case Study: SB Nation
• JavaScript SEO Case Study: Eater
• AI Startup SEO Case Sudy: Osmos

Free Tools:

• JavaScript SEO auditing tool: Rendering Difference Engine (RDE)
• AI auditing tool: AI Difference Engine (AIDE)

SEO Templates:

• SEO Business Case
• SEO Roadmap
• Engineering Story Ticket
• Products Requirements Documentation
• Marketing Measurement Plan
• Engineering Bug Ticket

Original Research

• What's the State of SEO Product Management
• Grill Market Landscape Report

Perspective: Gray Dot Co Blog

About

• Tory Gray

AI Impact