About The Gray Dot Company

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The Gray Dot Company is a senior-level SEO consulting company specializing in digital strategy and tech solutions grounded in data, analytics, and long-term growth. We have advanced capabilities and experience with addressing complex technical challenges and business objectives, like website migrations, JavaScript SEO, internationalization, organic traffic drop-offs, cross-domain tracking, and fully custom analytics dashboards.

With the capacity to fulfill the role as your interim CMO or director of SEO, we support your future outlook with roadmap strategy consulting, SEO training, and even talent onboarding/tool selection support. The team is also experienced across multiple industries and verticals having supported non-profit organizations, tech startups, SaaS companies, and businesses in regulated industries.

Passionate about delivering tangible ROI rooted in integrity, collaboration, and respect, The Gray Dot Company offers the flexibility to tackle your biggest obstacles now while adapting to your ongoing needs well into the future. Take the guesswork out of overcoming your next hurdles and get to the heart of what matters most to your business. Explore our approach, or meet our team members below!

"Incredibly helpful, reliable, responsive, and full of great ideas to help support the business."

Lindsay Joyce
Customer Experience Manager

Meet the Team

Tory Gray Headshot

Tory Gray

CEO, Principal SEO Consultant
Toronto, Ontario, Canada

In a highly dynamic and sometimes ambiguous industry, Tory brings a refreshing combination of SEO knowledge and a growth-minded perspective rooted in kindness, compassion, and proven results. Before starting The Gray Dot Company, Tory has spent over 13 years engaged in SEO and growth strategy, serving product and marketing roles for both in-house startups and reputable agencies. As a senior digital strategy and SEO consultant, Tory offers extensive experience scaling and growing businesses and is a quoted SEO expert on SEO Roundtable, Business.com, American Express, Bluehost, Monday.com, the San Francisco Examiner, and more. She's also a senior SEO advisor for several digital agencies and a passionate mentor for WTSEO, a support network aimed for women in the Technical SEO field.

Things Tory Likes:
My kick-ass kid, Adeley. Women in Tech SEO. XKCD. The Good Place. Letterkenny & X-Files. Good theater. Companies & CEOs who care about their employees, and the world - and ensure everyone is well taken care of. Triominos. Old houses.  A healthy &functional democracy.



Sam Torres Headshot

Sam Torres

Chief Digital Officer
‍‍
Atlanta, Georgia, United States

The exemplary balance of right-brained and left-brained talent, Sam provides end-to-end creative services spanning from ideation to integration - all combined with a keen skill set in all things technical. From business and marketing planning to comprehensive and integrated creative solutions, Sam’s philosophy is to approach all opportunities from a holistic perspective and pursue big ideas with a point-of-relevance mindset. She partners with her clients on everything from strategy, concept, and execution of traditional and interactive media to business and marketing strategy consultation. Shaped by her range of experience in many facets of digital marketing, Sam offers both creative and technical capabilities combined with a humble, honest, and transparent personality.

Things Sam Likes:
Women in Tech SEO. Chai tea lattes. Board games. Silly match 3 games. Cosplay. Disc golf. Throwing dinner parties. Crafting (sewing & knitting mostly). Transparency & honesty. Sporting crazy hair colors. Automating as much of life as possible.



Brenna Lynne Headshot

Brenna Lynne

SEO Content Strategist
Asheville, North Carolina, United States

If Tory is Mr. Rogers, then Brenna is her iconic red sweater (and probably even The Neighborhood Trolley), completing the whole package and keeping projects on track with her superlative content expertise. Always focused on SEO, Brenna handles everything from keyword research and matrix creation to topic planning and on-page optimization. Plus, she’s our resident healthcare expert offering over 10 years of industry knowledge that she uses to support SEO for this niche. In addition to her dynamic content coordinator role with The Gray Dot Company, Brenna is also a creator behind S, a women’s interest community that explores the many wonderful and varied aspects of being a woman.

Things Brenna Likes:
All manner of craftiness/DIY. Cooking... and also eating. Trying new things. Hanging out with friends (preferably in person, but Zoom works too). Live music. Sunshine and rainy days. Reading and bubble baths. Flowers that look like poofy balls of happy. Absolutely anything by Aaron Sorkin. High tea."And though she be but little, she is fierce."



Tyler Tafelsky Headshot

Tyler Tafelsky

Director of Content Strategy & Copywriting
Traverse City, Michigan, United States

Having jump-started his career in college as an online news writer, Tyler fast-tracked his writing skills from mediocre to above average during his final semester at university, helping him land his first real job as an SEO copywriter in 2009. In those early years, he wrangled the fundamentals of keyword research, content audits, and writing SEO-friendly copy for applications ranging from landing pages to blogs. Fast forward to today, and Tyler has remained passionate in the art of SEO content strategy, adapting his skills and perspective to the constant evolution of Google search and the digital demands of discerning Internet users. When not out riding his bike, Tyler is often engaged in various SEO functions, spanning from SEO audits and research to strategy development and content creation.
  
Things Tyler Likes:
House & Techno music. Digital drum machines. Analog drum kits. Mobility & exercise science. Racing trips. Ralpha Films. Lael Wilcox. Bearclaw Bicycle Co. Better Triathlete. Lake Michigan. Podcasts. Train travel. Maple syrup. Almond croissants. All things brewed and pickled.



Begum Kaya Headshot

Begüm Kaya

SEO Consultant, GBP (Local SEO) Certified Expert
Antalya, Turkey

Begüm is a passionate SEO consultant, aligning SEO efforts with brand strategies to ensure clients' websites reflect their true identity and communicate effectively with their audiences. Having started her career in Turkey, Begüm brings an international perspective in delivering SEO-focused digital solutions and consultancy for brands in the USA, the UK, Indonesia, and beyond. Resilience - and exploring what is right for the brand - are her core strategies when it comes to SEO. Besides being a tech-focused SEO, she is also a Google My Business Gold Product Expert, which enables her the capacity to support local businesses and SMEs.

Things Begüm Likes:
Finding joy and meaning in spontaneous things: watching my cats sleep, the way the sunrays dance through wildflowers, or random night walks with a cup of tea. Attaching certain meanings to random things, from colors to emojis (especially 💙 and 💜.) Singing and playing new songs on the piano; I’ll dance till I fall! My Top 10: Jasmine green tea, fresh pistachios, white choco lemon cakes, Starbucks in Japan, cooking, hammock yoga, animals with their tongues out, friendship, spa days, turquoise waters & coral.



Caesar Barba Headshot

Caesar Barba

Principal PPC & Analytics Consultant
Denver, Colorado, USA

The harmonious exemplar of PPC mastermind and data-driven growth strategist, Caesar adds value to any project he's involved in. As a talented veteran in eComm and lead gen strategy, Caesar offers over a decade of experience using platforms like Google Ads and Microsoft Ads, including Shopping Ads (formerly PLAs), Merchant Center, Display, programmatic, and social platforms. Not limited to PPC strategy, Caesar thrives in spearheading Google Analytics tracking and reporting projects, and providing a comprehensive view into brands’ digital ecosystem. Caesar brings a refreshing, overarching perspective that's rooted in client-centered curiosity and empathy. He provokes the best in businesses by driving perpetual optimization, better results, and stronger communication.

Things Caesar Likes: Volleyball (more specifically Volleyball with his wife :) Parks, and neighborhoods. Hikes and walks, either with Fawkes (Caesar’s puppy), with a good audiobook, or in reflection. Learning about people and hearing the same story over and over (spoiler, it's always different). Harry Potter. Marvel. Journaling and fountain pens. Movies. More movies, please. Friends and family.



Colin TA Gray Headshot

Colin Gray

Co-Founder, Board Member
Toronto, Ontario, Canada

Equipped with an extensive technical background creating apps and bringing big ideas to life, Colin is an experienced web & mobile software engineer/ manager with a demonstrated history of delivering stable and durable enterprise applications. In simple terms, he builds great software with great teams. Colin is highly skilled in mobile (iOS & Android), web applications (React), APIs (JSON, GraphQL), and web servers (Rails, Elixir Phoenix).

Colin currently supports The Gray Dot Company as a Board Advisor and silent partner, while working full time as Principal Engineer of Mobile at Shopify.

Things Colin Likes:
My partner-in-life Tory Gray, and best-kid-ever Adeley. Woodworking. Board games, whiskey and gin cocktails. Traveling with my family. Skiing. Tinkering in electronics (my mechanical keyboard firmware is custom-written Arduino code!) Making Open Source Projects. D&D with my buddies, including my D&D Character Generation Podcast.

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