We work within your budget to come up with a unique and flexible plan that directly ties your investment to your goals. Our mission: maximize your return by any means possible. Our team of senior SEO experts, digital marketers, and analytical consultants are here to answer all of your questions.

Meet the Team

Tory Gray

Founder, Principal Digital Strategy & SEO Consultant

Some say Tory Gray is the Mr. Rogers of SEO and those people could be correct. If you’re looking for a kind, knowledgable person with all the right answers, she’s your gal. As a senior digital strategy and SEO consultant, Tory has spent many years scaling and growing businesses through digital growth marketing strategies all her own. So come on in, take off your shoes, and book a consultation with your new favorite internet neighbor.

Find Tory on LinkedIn

Brenna Lynne

Lead SEO Content Coordinator

If Tory is Mr. Rogers, Brenna is her iconic red sweater, completing the whole package with her content expertise. Always focused on SEO, Brenna does everything from keyword research to topic planning to on-page optimization. Plus, she’s our resident healthcare expert with over 10 years of industry knowledge she uses to support SEO for this niche.

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Lavinia Evans Axel

Principal Product Consultant

Lavinia has more than 15 years of experience in Customer Experience design and optimization, having held multiple operational leadership roles, including multimillion-dollar P&L management and strategic planning ownership as GM and VP of Product Development & Integrated Marketing at Match.com and Spark Networks.She's shown consistent success leading large, cross-functional teams in the advancement of leading-edge technology solutions that spark record-setting organizational growth.

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Sam Torres

Managing Partner, Senior Digital Architect

Mrs. Torres provides end-to-end creative services from business and marketing planning, to comprehensive and integrated creative solutions. Sam’s philosophy is to approach all opportunities from a holistic, integrated perspective and pursue big ideas with a point-of-relevance mindset.

Sam partners with her clients on everything from strategy, concept and execution of traditional and interactive media to business and marketing strategy consultation.

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Colin TA Gray

Co-Founder, Board Advisor

Colin is an experienced web & mobile software engineer/manager with a demonstrated history of delivering stable and durable enterprise applications. He builds great software with great teams. Skilled in Mobile (iOS & Android), Web Applications (React), APIs (JSON, GraphQL), and web servers (Rails, Elixir Phoenix). He currently supports The Gray Dot Company as a Board Advisor.

Colin is a Principal Engineer of Mobile at Shopify.

Find Colin on LinkedIn