SEO Product Management

SEO Product Management Services

Efficiently deliver global SEO enhancements across your site with services that include:

• Strategy - Build short- and long-term SEO roadmaps informed by data-driven, results-oriented strategies.
• Value - Proceed with the confidence that can only come from understanding the why behind each project.
• Scope - Map out execution and delivery using the mix of tools, processes, and systems that is unique to your business.
• Impact - Catch issues before they happen with robust QA, post-launch performance monitoring, and swiftly scoped solutions.
• Iteration - Assess post-launch performance, identify future iterations, and implement ongoing evolutions that further improve ROI.

Strategy

Accelerate organic growth with roadmaps fueled by research and data.

Chart the path to organic growth, using your primary business objectives goals as a north star for discovery and prioritization. 

We dive deep into your site and landscape, using data and audits to identify the most promising opportunities for performance improvements. These projects inform an actionable, impact-driven roadmap of optimizations that is methodically prioritized and tailored for use with engineering — all based on goals, resources, and budget. 

Value

Understand how each project truly supports your business’s bottom line.

The key to confidently kicking off a project is knowing what to expect from the work, and even more importantly, why it’s important in the first place.

That understanding is possible through the business cases we develop, as well as a proven agile methodology for determining project value. This calculation considers the value to users, time criticality, opportunity, and risk reduction. We weigh it all against the level of effort to determine the most impactful order in which to deliver projects. 

Scope

Talk to your devs in their language for more efficient execution.

As an integrated cross-functional collaborator, we develop comprehensive documentation in lockstep with your team, including:

• Project Goals - Develop informed performance expectations and KPIs in line with larger business objectives and benchmarks.
• Project Timeline - Map major milestones and assign deliverables to keep optimizations on track and in alignment with internal sprint schedules.
• User Experience - Create user stories outlining the exact front- and back-end needs for the ideal experience across target user groups.
• Technical Requirements - Kick work off with a comprehensive outline of technical requirements we’ll walk through in detail with your team.
• Samples and Examples - Show rather than tell by supplying developers with samples of code from research, including examples from competitors.
• Acceptance Criteria - Make every ask clear with acceptance criteria that define when this project is complete, as well as major milestones along the way.

Impact

Ensure quality releases, measure tangible outcomes, and stay one step ahead of issues.

• Quality Assurance - Build SEO quality assurance testing into your pre-launch workflow to prevent any potential for negative organic search impact in releases.
• Post-Launch Reporting - Incorporate project-specific KPIs into regular reporting that illuminates the impact on business-level metrics in tandem.
• Technical Debt Minimization - Regularly monitor for site errors to keep tech debt at a minimum as your engineering team deploys features and bug fixes.
• Integrated Planning - Add an SEO voice to product planning who can flag SEO opportunities and/or issues in the pre-development stages of potential projects.

Iteration

Evolve projects and roadmaps with actionable, informed analysis.

The emphasis of our work is always on scalable releases that will remain viable. That means driving growth today and ensuring room to build on that growth in the future. As releases come out, our team will analyze the downstream impact and find areas for further optimization. 

At the same time, we keep our finger on the pulse of algorithm changes, making adjustments to the roadmap as SEO best practices evolve.