Digital Market Intelligence

Powerful insights backed by more data, in less time.
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What Is Digital Market Intelligence (DMI)?

Digital market intelligence is a type of market research that uses search query and digital engagement data to inform your product, marketing, and operations strategy. By leveraging historical keyword data, new and evolving search trends, and expressed search interests from platforms like Google, YouTube, Amazon, and Reddit, among others, you’ll gain clarity into the wants and needs of consumers and enable better, more informed decision-making.

We leverage vast data sets to conduct in-depth analysis of interest and trend data to provide actionable insights.

  • Gauge interest
  • Discover trends
  • Plan strategic content
  • Focus content programming
  • Support interdepartmental needs
  • Prioritize initiatives
  • Segment findings by geolocation and operational need

Discover new markets and opportunities
Align your product portfolio and content with popular search data to pinpoint market interest

Accurately pinpoint your audience
Better understand evolving market trends and gauge depth and breadth of the market

Explore what resonates with your customers
Identify customer pain points and support customer service efforts with real-time information

Identify selling points and features
Determine what users are seeking out independent of product or service categories

Support strategic planning
Quantify total addressable market (TAM) and evaluate search market share

Search Market Research Use Cases

Use Cases

  • Branding
  • Product plannning, development & positioning
  • Naming
  • Market expansion
  • Market realignment
  • Market & initiative prioritization
Ready to Get Started?
Let us research and extract the data nuggets behind your most pertinent questions and project demands, and equip your team with a tangible blueprint for success.