DMI Methodology
A behind-the-screens look at how Digital Market Intelligence answers your business’s most pressing questions — from pulling data to distilling insights.
It's what users want
Quite literally... DMI focuses on the primary ways in which people show interest online.
Active Demand
Gauge the need
Search engine data paints a clear picture of the products, topics, and brands users want — and when. We tap into real, unbiased user behavior for patterns and powerful insights that help brands quantify and capture demand.
Engagement
Join the conversation
Social media platforms are living user-engagement archives with blueprints for growing brand loyalty. By identifying trends and tactics that cut through the noise, we show brands where to turn up the volume.
Sentiment
Get feedback without surveys
Every day, people leave unbiased, uncensored sentiments in forums, comments, and online reviews. At scale, this content pieces together a clear story about the topics and attributes that prompt the most passionate responses.
Data Sources
Our "secret sauce" is no secret
We collect market intelligence where online behavior happens, exactly how it happens. Data is ethically gathered by tapping into APIs, crawling public content, and weaving in first-party data.
Demand
- Google Search Console
- Google Ads
- YouTube API
- Google Trends
- 3rd-Party Tools like Semrush
Engagement
- YouTube Content
- TikTok Trends
- X (Formerly Twitter)
- Pinterest API & Trends
Sentiment
- 1st-Party Client Data
- Forum Sites like Reddit
- Q&A Sites like Quora
- Review Aggregators
- Marketplaces like Amazon
Intelligence you can put a number on
Turn millions of market data points into clear-cut metrics that measure what matters. DMI is a novel approach that quickly calculates classic market intelligent measurements using more data.
Commercial demand
Quantify the number of people with purchase intent in a given period and trends in seasonality.
TAM & market trends
Gauge the size of demand - as well as historical shifts - for products and information relative to your brand.
Share of voice
Put a percentage on how well your brand is positioned to win attention from your target audience.
Trend probability
Find the just-emerging trends that will take off and show the most promising ROI in the near future.
Brand differentiation
Score how unique your brand is versus competitors and highlight untapped areas to close the gap.
Community footprint
Calculate the true size and value of brand communities across channels, for yourself and/or competitors.
Not here to flex
DMI is a faster, often more accurate alternative to traditional consumer insights — but it can’t do everything (and we’re not ones to over-promise).
What DMI does well
- Market & demand sizing
- Established verticals
- Up to 5 years historical data
- Statistically significant data
- Competitive research
- Brand positioning and gaps
- Early trend detection
What it doesn't do
- Extremely niche verticals
- Pricing sensitivity
- Qualitative surveying
- Interviews
- User testing
- Historical data 5+ years
Start with a proven process, end with a path forward
01
Identify questions and pinpoint the right data sources.
We take the time to understand your business-critical questions and make them the foundation of the project. Then, we map them to the digital sources with the most illuminating data relevant to what you want to learn.
02
Gather, categorize, and segment data using an AI-powered toolkit.
A mix of crawling, APIs, and first-party data weaves together the robust, statistically significant data sets that make DMI so powerful. Our house-made machine-learning models sort, segment, and cluster, saving resources for what matters: analysis.
03
Analyze patterns for potential business opportunities.
Once the patterns come to the forefront, it’s time to figure out what they really mean for the questions at hand. Our analysis connects the dots, unearths the hidden gems, and uses proprietary calculations to create a clear, quantifiable story.
04
Deliver actionable insights and clear next steps.
Get answers to your questions, data to support them, and all the “aha!” insights discovered along the way. We connect findings to actionable next steps, so you can keep momentum and capitalize on new opportunities fast.
Go from questions to growth
What does your brand need to know to unlock what’s next? Our experts are here to connect the dots between DMI and the crucial context that’s eluding your business.