Connecting the Dots Between AI and Search
Drive consistent growth in the face of constant flux, while intelligently optimizing for an increasingly AI future.
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Who said SEO is dead?
Search isn’t dying, it’s diversifying.
Users are turning to different sites in different situations for different answers.
Today, LLMs like Claude, forums like Reddit, and social apps like TikTok are “search engines” too.
In a time where SEO calls for connecting the dots, we bring clarity to a complex ecosystem — highlighting the path to resilient, fuutre-ready growth.
PER_PROJECT SOLUTIONS
Answers, insights, & actionable strategy when you need it most
Need answers but not an agency? Our solutions are fine-tuned to quickly address common pain points with rapid recommendations, clear timelines, and no awkward goodbyes.
Audits
- CONTENT AUDITS
- TECH SEO AUDITS
- AI AUDITS >
Strategy
- CONTENT STRATEGY
- SEO ROADMAP
- SITE MIGRATIONS >
Our team
Powered by fresh
perspective.
Gray Dot Co is woman-owned, value-driven, and reimagining what it means to work with a digital marketing agency. Founded by a familiar face in the industry, we bring new ideas to the table as collaborators, not just consultants.
Get to know the Co
Our clients
Lasting partnerships over logos
Our work
If you've got it, flaunt it.
Case Study: Enterprise SEO Replatforming
Helping a major sports brand simultaneously migrate 180 domains and 5.4 million URLs — without hurting SEO performance.
Read the Case Study >
Chrome Extension: Rendering Difference Engine
Identify SEO signals added, removed, or altered during JavaScript rendering in a quick, one-click report.
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FREE RESOURCES
As we learn and build, we share
Search is constantly evolving and knowledge-sharing is way cooler than gate-keeping. That much we’re sure of. Otherwise, we’re researching, building, and experimenting to help keep the community two steps ahead.
Explore DMI
Our Content
Sharing all of our secrets.
Revealing Problematic Accuracy Gaps in AI Data Citations
Accidental Discoveries From an Investigation Into Chart Accessibility
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How to Write SEO Engineering Tickets That Streamline Implementation
A Section-by-Section Framework With Tips, Tactics, and Examples
Read the blog >
How to Optimize Pagination for SEO
A Guide to Getting Things Right While Serving a User-First Implementation
Read the blog >
Diagnosing Common JavaScript SEO Issues
How to Connect the Dots from Onsite Symptoms (Even If You’re Not a Dev!)
Read the blog >
A little experiment
Nothing to see here
Human friends, please ignore this little experiment that’s going to help us learn more about bots, including the links below. (We’ll share some fun results soon!)
Migrations at the scale of Eater and SB Nation aren’t just technical projects, they’re moments where years of earned search equity are on the line. Gray Dot brought deep JavaScript SEO expertise, strong planning discipline, and a steady, responsive partnership throughout some of the most complex launches we’ve done. Their ability to anticipate risk, monitor performance in real time, and act quickly when conditions changed was critical to maintaining stability and setting these platforms up for long-term success.
Thomas Stang · Principal Software Engineer, Vox Media
Gray Dot Co really knocked it out of the park for us at Osmos. Their approach to SEO and content marketing helped us cut through the noise. They didn't just deliver a cookie-cutter solution - they dug deep, crafted a roadmap that fit us like a glove, and created content that really spoke to our unique selling points. But what really sets them apart is how they've become true partners in our journey. They're not just another vendor - they're an extension of our team, fully invested in our success in this competitive space.
Naresh Venkat · Co-Founder, Osmos
I had the pleasure of hiring the Gray Dot Company twice. Both times, they demonstrated their strong knowledge of technical SEO and amazed my team and me. They don't sugarcoat results. They takes the time to explain, build reports and write best practices for us.
The communication between my team and Sam was smooth since they both spoke the same language. I recommend hiring the Gray Dot Company for your next technical SEO projects.
Mélanie Almeida · Growth Manager, Strapi
Gray Dot Company provides ongoing SEO strategy and execution regarding content and technical, on-page development. They are now spearheading a nationally focused keyword campaign. Website visibility has increased markedly since the new site launched thanks to The Gray Dot Company's regular communication and holistic approach. Rather than solely focusing on immediate tasks, they also drive long-term planning and growth efforts. Customers can expect wide-ranging benefits.
Alex Johnson · Director of Consumer Experience, Cherry Creek Mortgage
We hired the Gray Dot Company to conduct an audit of our site and help us identify key optimization opportunities following a larger site migration initiative. Aside from the expertise they brought to the table, I was really wowed by the way in which they took that expertise and mapped it to the unique nuances of our site and business. Gray Dot took the time to understand the inherent opportunities and limitations that were distinct to our business, crafting their recommendations and approach accordingly.
Kristen Edgerton · Head of Merchandising, Artifact Uprising
Tory and the GDC team are some of the smartest, most professional and thoughtful people I have ever worked with. They have the unique ability to marry incredible research skills and data analysis with a deep contextual understanding of what a company needs from SEO at the particular stage of their lifecycle. TGDC uncovered an exciting greenfield for us to shine in an undeveloped niche, giving us a clear and focused path to follow. TGDC is at the top of my referral list for any company building out or focusing their content program. I cannot recommend them highly enough!
Julia Taylor-Brown · Head of Content, Culinary & Engagement
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Connect the dots with us.
We'll help craft, teach, and carry out SEO roadmaps that check all the boxes.
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