Renee Girard, Head of SEO at Crate & Barrel and CB2 Brands joins us to discuss growing and changing eCommerce SEO requirements, how close contact with the product team can be leveraged, and the SEO process to get ready for the Black Friday campaigns.
The mechanisms of SEO provide consumer intelligence that can aid in brand positioning, including product road mapping, content strategy, and media planning. Likewise, a brand's search presence provides influential real estate in forming connections and first impressions. Explore various resources and thought exercises to help create harmony between SEO and brand.
Explore SEO-specific KPIs across the Awareness, Interest, Consideration, Purchase, Loyalty, and Advocacy stages. These metrics are useful in monitoring SEO health and building relevant reporting dashboards, as well as knowing which strategies to employ for each stage.