Strategy + Tech + Data.

The SEO Consulting firm helping engineering, marketing & SEO teams connect the dots between objectives, insights, and execution.
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From high-growth brands to regulated industries, companies trust the Gray Dot Company to develop, accelerate, and scale their digital strategies.

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Our Hands On Approach

Gray Dot Process
  • Connect the right data to inform the strategy
  • Discover previously unseen insights
  • Unleash new opportunities
  • Accelerate results
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Brands We Work With

Berkshire Hathaway Guard Insurance, an insurance company and SEO client based in PennsylvaniaRevenue Cat, a financial tech & SaaS company and SEO client based in San DiegoLeanLaw, a legal SaaS provider and SEO client based in IdahoGuittard Chocolate Company, a consumer goods and eCommerce brand, and SEO client, based in San FranciscoSocial Tabes, hospitality startup and SEO client based in California
Osmos, a data ingestion and transformation company based in CaliforniaScoop for Work, a hybrid work optimization company based in CaliforniaBeyond Identity, a security SaaS company and SEO client based in NYCStrapi, a headless CMS and SEO client based in California and FranceAccess Venture Partners, a Venture Capital Firm and SEO client based in Colorado

Actionable, Accessible Consumer Insights

Digital Consumer Intelligence
For organizations looking for answers, Digital Consumer Intelligence (DCI) gives businesses access to quantifiable insights to inform their product, marketing, and operations strategies.

Get faster, more accurate, and more comprehensive views of consumer opinions than ever before.

Check Out The Latest from Gray Dot

O/SEO/O™ E14: Opinions About Managing PeopleO/SEO/O™ E14: Opinions About Managing People
March 9, 2023
This episode of Opinionated SEO Opinions focuses on people management within SEO and its challenges with 2 brilliant guests, Glenn McMurry, Director of Organic Acquisition at Bumble, and Areej AbuAli, Founder of Crawlina and Women in Tech SEO.
An Opinionated Developer’s Guide To Form Validation Best PracticesAn Opinionated Developer’s Guide To Form Validation Best Practices
February 24, 2023
Learn more from an Opinionated Developer – co-founder and board member Colin Gray takes a deep dive into important software engineering topics of interest. In this post, Colin shares his wisdom on the guaranteed only best way to do form validation (in his opinion, of course.)
Next-Gen SEO Content Planning & Keyword Matrix [Free Airtable Template]Next-Gen SEO Content Planning & Keyword Matrix [Free Airtable Template]
February 21, 2023
Take your keyword mapping, content planning, and optimization documents to another level. Broadly described as a "spreadsheet-database hybrid," Airtable can advance your content production flow while helping you maintain a dynamic keyword matrix to keep your SEO strategy organized. Let's explore the capabilities of Airtable in greater detail and show you how you can elevate and consolidate your conventional SEO templates.

Opinionated SEO Opinions™

Warning: Opinions Ahead!

Join Tory Gray, Sam Torres, and Begüm Kaya for a monthly web series & podcast  tackling myths, misconceptions, and common FAQs about Search Engine Optimization.

Find us on Youtube, Spotify or iTunes.

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Women in Tech SEOMozOncrawl Search Engine LandSlate Magazine
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We’ll help craft, teach, and carry out SEO roadmaps that check all the boxes.