The impact & evolution of AI
The generative AI landscape has even the savviest brands scrambling to keep up. We created a hub to help focus in on what matters.
AI comes with hope and hesitation.
So which is it, a ticket to unparalleled productivity or a dangerous disruption? The answer is evolving every day. For now it’s very much both, and we’re all just trying to figure out how to make the most of it. But with so much noise out there, clarity is hard to come by.
We created this page to help business leaders and digital marketers cut through the noise and navigate the AI landscape. No fear mongering, no over promising, no agenda — just news, tips, and the occasional well-informed perspective, with a particular emphasis on AI and SEO.
AI news you can actually use
A blueprint for best practices
Using AI tools ethically AND effectively ensures businesses, digital marketers, and customers all benefit. That’s why brands need clear usage and publishing guidelines, aligned with business nuances and user needs. These foundational dos and don’ts can help you get started.
- Fact-check AI content
- Use for ideas & debugging
- Align on brand AI guidelines
- Add unique value to output
- Expedite bulk data tasks
- Label AI-created content
- Ensure human oversight
- Feed proprietary information
- Expect unique value
- Simply trust facts or citation
- Use for copyright content
- Publish without human review
- Rapidly publish at scale
- Use it to replace humans
Gray Dot Co Guidelines
Our responsibility is to provide real value
Real value comes from unique and accurate insights, informed by human expertise and experience. Generative AI repackages and regurgitates what it scrapes from the internet, so the output is never unique — and often, it’s not all that accurate.
At Gray Dot Co, we use generative AI to expedite while we write, aggregate while we analyze, and catalyze while we strategize. It’s a vehicle that can help us get there faster, but it’s up to us to do the driving.
A much-needed
Moment of levity
The rapid change around AI can feel intimidating and stressful. That’s not only okay, it’s normal! Remember to save space for a step back, deep breath, and good laugh.