CONTENT AUDITS
Get More From Your Content
Make meaningful optimizations informed by measured analyses. Our audits diagnose what’s holding content back and deliver clear recommendations for growing search performance.
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Content pruning
Help performance blossom with calculated content cuts.
Identify low-performing content without SEO or GEO value.
Dig into the data to understand which pages are coming up short in search engines and LLMs, and whether their performance is a quality issue or a relevance issue.
Stop cannibalization by consolidating competing content.
Big, legacy content libraries can grow in ways that start to step on their own toes. We find cases of potential cannibalization and give your team clear guidance for smart, search-friendly consolidation.
Use technical levers to solve content & crawl issues at scale.
Identify the pages, subfolders. and subdomains that need to be on the site, but shouldn’t necessarily be in search. Then, use the right tools to keep them from getting crawled, indexed. or both.
Gap analysis
Find and close gaps where you’re absent from the convo.
Don’t let your competitors have the only word.
Compare your organic footprint with your primary competitors to determine topics and queries where the “other guys” rank with relevant content, but you don’t.
Dig deeper than a list of keywords.
Identify key areas of strategic differentiation for competitive leverage, while closing critical gaps where you might be absent from conversations closely relevant to your brand.
Look for content gaps AND context gaps.
In LLMs, it’s not just about ranking, it’s about the way in which you’re recommended. We gauge how LLMs position you for different persona-based scenarios, and how your content plays into it.
Opportunity audit
Make your content work harder... and smarter.
Find and prioritize scalable optimizations.
Improving a piece of content is great, but the return has a ceiling. By looking for opportunities within content templates and types, we find low-LOE, high-return improvements that scale.
Help humans and bots get relevant answers faster.
Our team combines both content and technical expertise to help you find the sweet spot that serves the best experience for users, while providing the most efficient experience for AI bots.
Bring something new to the SERP (and the chat).
Analyze SERPs and prompt LLMs to find potential points of differentiation that could help distinguish your content for the pages and queries that are crucial to your bottom line.
Search impact
Why updating content is a sneaky-strong growth tactic
Content marketing usually operates on the line of thought that net-new content packs the biggest net-positive for search performance.
In reality, it’s often the case that brands with well-established content libraries get more from optimizing what they already have.
There are real SEO/GEO reasons for that.
At scale, low-value content can drag down site authority.
Much a like a restaurant, when you ditch the bad dishes and keep the winners, the menu as a whole gets stronger & more appealing.
Updates help bots find, index, and cite content more easily.
By sending stronger relevance signals, making content easier to crawl and extract, and keeping the focus on URLs that matter.
Recency is a key ranking factor and competitive differentiator.
Search engines & LLMs are more likely to recommend recently refreshed content, because it’s more likely to be up-to-date.
OUR PERSPECTIVE
We look at search content a little differently.
Search-centric, not search-siloed.
We’re a search marketing agency, but we’re not under the illusion that search exists in a vacuum. Our recommendations are rooted in brand goals and objectives, considering the implications beyond the chat or SERP.
Bot-aware, but user-focused.
Google, LLMs, and agents gather, ingest, and serve content differently. The stuff that works well in search has to consider those structural implications. We feed the bots, while keeping our main focus on giving your audience what they need.
Strategic thinking with both sides of the brain
Data and best practices make a plan sound. Creativity makes it dynamic. Our team pairs SEO and GEO expertise with brand-minded content strategy to break down the binary and craft something that kills it in search, because it calls to your brand.
Evolving alongside search.
Flux presents opportunities AND distractions. While we’re at the cutting-edge of GEO and agentic, we don’t like a goose chase. We prioritize elements and opportunities that work, taking a test-learn-and-apply approach to cut through the fluff.
From the blog
When is it really cannibalization and how does content pruning help?
Plus, best practices to maximize the SEO & GEO benefits.
Content roadmap
A clear publishing plan to get in front of your audience
When search is shifting in real time, setting the course for content can feel far from straightforward.
The Content Roadmap gives your brand a clear publishing plan to grow organic visibility, informed by data and analysis that illuminates a search landscape in flux.
