Results
See Dot Run
We don’t just talk the talk, we walk the walk — in lockstep with our clients — driving sustainable, scalable results.
Case studies
Collaborating across industries to catalyze growth
Enterprise
Small agency > BIG migration
Simultaneously replatforming millions of URLs across hundreds of domains is more than just complex; it puts years of hard-earned SEO equity at stake.
We helped SB Nation mitigate the risks and modernize its tech stack with a solid game-day strategy.
Stats & Highlights
- Simultaneously replatformed 5.4 million URLs across 180 domains
- Improved crawl budget efficiency & reduced tech debt
- Consistent organic traffic across domains following launch
JavaScript SEO
Growth against all odds
It was more than a move to headless CMS and NextJS frontend, or all the SEO risks that come with it...
The Eater migration was a high-pressure test of whether our small team could protect and grow a major publisher’s visibility, despite a risky change amid industry-wide upheaval.
Stats & Highlights
- Successfully migrated 600k+ URLs across 31 sites
- +30% organic click-through rate 30 days post-migration
- +2% clicks 30 days post-migration
SaaS
A content strategy that cut through the noise
Osmos’ content was getting lost in a crowded search landscape.
We helped turn up the volume by crafting a differentiated content roadmap, connecting the dots between competitive insights, user needs, and business objectives.
Stats & Highlights
- 170% Increase in visibility on target terms
- 532% increase in average organic traffic
- 161% increase in keyword footprint
- Acquired by Microsoft in January of 2026 (congrats!)
eCommerce
Major recovery through multi-faceted strategy
After years of accumulating tech debt, Artifact Uprising’s JS migration was the tipping point — and recovery was slow.
To catalyze the comeback, we crafted a custom plan that identified technical issues, prioritized optimizations, and built links by tapping into an already robust PR proficiency.
Stats & Highlights
- 74% Increase in organic traffic
- 109% Increase in organic revenue
- 133% Increase in organic transactions
Testimonials
Our impact in their words
Gray Dot was an invaluable resource across Vox Media brands. They are not only deeply knowledgeable about all aspects of SEO, from content strategy to data analysis to technical implementations and best practices, but they’re also thoughtful, collaborative, and simply good people.
Whenever Sam or Tory were supporting us on a project, we knew we were in brilliant, trusted hands. I can’t recommend Gray Dot enough!
Alexia LaFata · Senior Manager, SEO — Vox Media
It's not just the relatable communication that makes The Gray Dot Company awesome, it's that they use those same skills to get to the heart of what matters to us.
They harness that engagement and use it to create a truly unique, case-by-case approach, in a way that can only be possible through a keen ability to listen, digest, and pose the right questions.
Kristen Edgerton · Head of Merchandising — Artifact Uprising
Gray Dot Co really knocked it out of the park for us at Osmos. Their approach to SEO and content marketing helped us cut through the noise. They didn't just deliver a cookie-cutter solution - they dug deep, crafted a roadmap that fit us like a glove, and created content that really spoke to our unique selling points. But what really sets them apart is how they've become true partners in our journey.
They're not just another vendor — they're an extension of our team, fully invested in our success in this competitive space.
Naresh Venkat · Co-Founder — Osmos
Migrations at the scale of Eater and SB Nation aren’t just technical projects, they’re moments where years of earned search equity are on the line. Gray Dot brought deep JavaScript SEO expertise, strong planning discipline, and a steady, responsive partnership throughout some of the most complex launches we’ve done.
Their ability to anticipate risk, monitor performance in real time, and act quickly when conditions changed was critical to maintaining stability and setting these platforms up for long-term success.
Thomas Stang · Principle Engineer — Vox Media
I had the pleasure of hiring the Gray Dot Company twice. Both times, they demonstrated their strong knowledge of technical SEO and amazed my team and me. They don't sugarcoat results. They take the time to explain, build reports, and write best practices for us.
The communication between my team and Gray Dot's was smooth since they both spoke the same language. I recommend hiring the Gray Dot Company for your next technical SEO projects.
Mélanie Almeida · Growth Manager — Strapi
Our clients
Keep good company
Research & reports
Turning data into illuminating insights
What’s the State of SEO Product Management?
We surveyed SEOs, PMs, and Marketing leaders, finding wide variance in how well teams are implementing SEO product management across:
- Team structure
- Program sophistication
- Backlog management
- Sprint planning
- Strategy
- Development workflow
Grill Market Landscape Report
This free report was prepared as an example of our Digital Market Intelligence service.
We pull from a rich set of behavior and interest data to assess the current market for grills, including:
- Market demand
- Competitive insights
- Trends & opportunities
Featured in
Find us on your favorite outlet
