GTM Product Launch SEO Case Study

After being introduced to The Gray Dot Company by their software development firm, Emotional ABCs engaged with The Gray Dot Company to support the launch of their first-ever new product: an online educational SaaS application and its accompanying branded website. As a startup, they needed help spreading the word about their award-winning program so that they could be discovered by and convert new leads through search engine rankings. And they needed to do all of this on a bootstrap budget. Enter: Search Engine Optimization support, a Gray Dot Company specialty.

The Gray Dot Company set up Emotional ABC’s new app and website for success, more than tripling their organic traffic and subscriptions within profitable niche target markets. Their work for Emotional ABCs spanned the entire product launch timeline from preparation to execution to live support to post-launch evaluations. In addition to strengthening their domain authority and improving their discoverability, Emotional ABCs saw a direct relationship between the action items they invested in and the results they were promised, all within the given budget and time restraints for the project.

Their product is now used in more than 55,000 schools across the USA and by parents worldwide.