Data Analytics Strategy
Mind your metrics
Define meaningful measurements, implement accurate tracking, and fuel insightful reporting.
Connect with an expert
Make data your key differentiator.
We’ll set you up to track progress accurately, so you can drive growth emphatically.
Measurement planning
Measure what matters.
What data are you collecting, and just as importantly, what should you measure? Our proven measurement plan framework identifies business-critical metrics and maps implementation.
Together, we’ll document the nuts and bolts to ensure accuracy, adequacy, and alignment:
→ Technical requirements
→ Definitions and events
→ Implementation planning
Data validation
Collect data you can trust.
Business decisions are only as good as the data behind them. Bring clarity and context to strategy by closing the gap between directional and definitive.
→ Eliminate data discrepancies
→ Tackle tracking errors
→ Achieve acceptable error margins
→ Undo the kinks in your data pipeline
→ Document fixes for efficient implementation
Advanced tracking
Overcome data limitations.
Blocked from the data you need? Leverage practical solutions that realize your pie-in-the-sky measurement goals.
Our tech-savvy team is here to make advanced tracking initiatives feel seamless, including:
→ Plug-in & platform implementation
→ Tag management (GTM & Adobe)
→ Cross-domain tracking
Data services that deliver for your team.
Empower stakeholders, decision-makers, and channel-owners by unlocking the big business benefits of better analytics.
Make your analytics platform work for you.
Find and implement the solution that fits your needs and make it play nice, from GA4 to Matomo and more.
Create alignment through collaboration.
Reduce friction & fuel strategy by mapping everyone’s data needs into a complete and cohesive plan.
Feel confident in the context behind decisions.
Dispel doubt & streamline business decisions with the-peace of-mind that the backing data is accurate.
Integrate any fixes into your existing workflow.
We work with your team using the systems you have in place, providing documentation and dev support.
Build based on your business objectives.
Architect your data measurement to reflect the behaviors and outcomes most relevant to your unique funnel.
Get help tailored to your tech stack.
Fluent across many platforms and plug-ins, we’re well-equipped to navigate the nuances of your toolkit.
Where digit-focused meets digitally advanced
A technical and experienced team other agencies trust when things get tricky
Deep data fluency across platforms, plug-ins, and coding languages
Clear, cohesive documentation that makes each step of the process feel painless
A partner that’s ready to integrate with your team, on your terms
Data presentation services
Turn powerful data into poignant reporting
Make the story clear for everyone and compelling for the right people.
Data Presentation Services is a solution for brands who want to better connect the dots from information to insights. We’ll work with your team to create rich data visualization, reporting, and storytelling that gets to the heart of performance — through the lens of your business priorities.
Blog articles
Words from our data nerds
I had the pleasure of hiring the Gray Dot Company twice.Both times, they demonstrated their strong knowledge of technical SEO and amazed my team and me.
Mélanie Almeida · Growth Manager
Tools & platforms
We speak your analytics tech stack.
