Competitive Analysis
AKA: Digital Marketing Mole
Dig into the data, dissect the competition, and draw keen insights that help you set your own strategy apart.
See where you stand. Step with confidence.
Stop wondering how the “other guys” stack up. Our competitive analysis plots major players on the same map, providing critical context to catalyze growth in your market.
Using an intelligence-first approach, we pull from diverse data sources to answer even the most complex competitive questions with clear, quantified answers.
Actionable competitive analysis that you can actually use
We tailor projects to your market and prioritize the insights that matter most to your business.
Size up the competition (and put a number on it).
Score key measures of authority, estimate core metrics like traffic, and see the numbers side by side.
Find out what people really think about brands.
Capture uncensored, unbiased consumer sentiment about competitors, quickly & at scale.
Gain perspective into competitor strategies.
Map top-performing site content to big-picture strategies that are paying off for competitors.
Gauge demand for your brand versus competitors.
Discover how many people are actively looking for specific brands & what’s behind any ebb-and-flow.
Dig into critical domain authority signals.
Determine how much organic weight competitors have in search and the factors driving disparities.
Identity gaps, overlaps, & points of differentiation.
See where competitors are winning without your name in the mix... and where they’re not in the mix at all.
Core domain measures
- Organic traffic & trends
- Domain Authority
- Referrer profile
- Content quality assessment
- Keyword index & overlap
- Branded traffic share
- Top organic content
Advanced brand measures
- Consumer passion index
- Share of voice
- Brand sentiment analysis
- Brand differentiation
- Brand authority
- Community footprint
- Commercial demand
Analyze our competitive edge.
Digital intelligence approach
Methods made for big insights, backed by more data, in less time.
Powerful tech stack
Tools to pull millions of data points + house-built models to make sense of it all.
Savvy data storytelling
We don’t just crunch the numbers, we connect the dots to the drivers.
Built for those business-critical questions
How do we really stack up in our industry?
What’s their share of demand?
What do people really think about us/them?
Where are there still untapped opportunities?
What’s working for our competitors?
