eCommerce Migration Challenges
After a website migration that saw some recovery challenges - and a year of slowed search engine-driven organic traffic/ranking growth - retailer Artifact Uprising (AU) approached The Gray Dot Company for help resolving SEO challenges on their Magento & Gatsby eCommerce website.
Upon learning more about AU’s strong internal content marketing expertise, The Gray Dot Company came up with a strategy that would refocus the project and analyze:
- The on-site technical SEO setup (via an SEO Audit, JavaScript Audit and Schema recommendations)
- Their link profile relative to competitors (via a Backlink Audit & Strategy)
- Their log files & search console account
The Gray Dot Company aimed to identify key growth opportunities with the highest ROI possible. And, given that software development resources are often limited, it quickly became clear that quantifying LOE and impact was critical to getting SEO priorities on the roadmap. So in addition to doing a complete evaluation and repair of backend website problems post-migration, The Gray Dot Company built a highly personalized plan for technical SEO, s
trategic SEO, and strategic link building that would course correct AU’s project.
In the end, AU was able to maximize their return on investment for both their website migration and the new strategies hand-crafted by The Gray Dot Company, all within their budget. They have since enjoyed a significant increase in traffic, transactions, and revenue through their freshly optimized lead-generating website.
In a Nutshell
Key Concerns
- Crawl budget issues
- Inaccurate canonicalization & internal linking (due to migration issues)
- A content-focused subdomain that needed integration into the core site
- Search engine accessibility/indexing issues with critical crawl paths to product pages and category pages
- Standard eCommerce SEO setup challenges for large sites, such as facets and filtering, duplicate content, status code errors, and more.
- Maintain or improve the site's conversion rate while growing the SEO traffic funnel
Results
- 74% Increase in Organic Traffic
- Top-Tier Rankings in Organic Keywords
- 109% Increase in Organic Revenue
- 133% Increase in Organic Transactions

74% Increase in Organic Traffic

Top-Tier Rankings in Organic Keywords
