Startup SaaS SEO Case Study
Stand Out from the Crowd
Today’s startups enter a search landscape that’s more crowded than ever. Thanks to advancements in AI and ML with LLMs, the competition can now produce content at an unprecedented scale. Even Google is struggling to contain the volume of low-quality landing pages designed to game top rankings.
How can a new brand carve out its share of search amidst the rushing flow of content? Furthermore, can classic content SEO techniques still work in a world of LLMs and generative AI?
Identifying the right digital growth strategy can be incredibly taxing for founders who spend most of their time laser-focused on meeting product deadlines, procuring investment, and innovating for the future.
Osmos, an ambitious startup in the data ingestion space, wanted to accelerate its entry into the data management market. With a pointed philosophy on an intricate market, these founders were unafraid, letting the entire industry in on their POV. They produced meaty, thoughtful long-form content regularly, but weren’t seeing the fruits of that labor.
Their website wasn’t getting enough traction to make significant inroads into a crowded search landscape. Osmos needed competitive insights and well-defined roadmaps to carry their vision into new territories.
When website traffic wasn’t sustaining their sales teams, Osmos called on Gray Dot Co to help turn the tides.
Finding Growth
The Osmos project began with a thorough analysis of their unique search landscape.
How much digital attention was available? Who’s capturing the lion’s share? What’s working in this industry, and what’s not?
Our unique approach to SEO roadmapping places emphasis on quality research. We identify precisely what work needs to be done, providing startups with a strategic game plan based on concrete insights. For Osmos, we laid out a roadmap that served as the foundation for channel-specific strategies across strategic Content Marketing, Tech SEO, PPC, and Social Media Marketing.
After completing a thorough Tech SEO audit to ensure their website was appropriately crawled and indexed, our teams got to work crafting brand-centric, conversion-forward content. Building on user intent discoveries from our research, we identified a core set of keywords to pursue in alignment with Osmos’ unique value proposition and its target personas.
What’s the right SEO game plan for a startup in a highly competitive industry with established competitors in the age of AI
- Make strategic changes to increase crawlability and indexability
- Conduct targeted keyword research to understand the competition, ensuring alignment with customer targets
- Plan SEO Content with client’s personas in mind
- Execute Content Strategy that leverages client’s thought leadership & insights and layers in an SEO, brand, and conversion focus
Measuring Impact
170% Increase in visibility on target terms
532% increase in average organic traffic
161% increase in keyword footprint
Building Momentum
With a sound roadmap strategy in hand, we began crafting strategic SEO Content designed to significantly increase organic traffic. Our posts had to align with search intent and pique substantial interest to break through to our target buyer.
Working closely with the Osmos team, we expanded on strategic keyword targets across content, PPC, and social, achieving significant increases in targeted term visibility, namely for the data ingestion-related keywords central to Osmos’ product offering. Our newly created content resonated so well with audiences that referring domains doubled naturally without additional outreach.
What’s Next
While many startups wait too long to execute intentional SEO and Content Strategies, Osmos took hold of their search landscape early.
With a firm understanding of the competition and a roadmap for the future, Osmos continues to produce quality, targeted content and is well-positioned for growth.
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