Tory Gray
Meet our Founder & CEO
Bio
A bit about Tory
In a highly dynamic and sometimes ambiguous industry, Tory brings a refreshing combination of SEO knowledge and a growth-minded perspective rooted in kindness, compassion, and proven results.
Tory has spent over 15 years engaged in SEO and growth strategy, serving product and marketing roles for both in-house startups and reputable agencies before starting The Gray Dot Company.
As a senior digital strategy and SEO consultant, Tory offers extensive experience scaling and growing businesses as a quoted SEO expert on Slate, Search Engine Land, Search Engine Journal, Backlinko, and Moz, among others. She's a partner of Sitebulb, including leading their JavaScript SEO training course, and previously developed a course for Semrush Academy. She's also a senior SEO advisor for several digital agencies and a passionate mentor for WTSEO, a support network for women in the Technical SEO field.
Our Team
Powered by a fresh perspective
Gray Dot Co is woman-owned, value-driven, and reimagining what it means to work with a search agency. We bring new ideas to the table as collaborators, not just consultants.
Speaking
Webinars
- Optimising for AI Agents: What Google's New Guidance Means for SEOs — Sitebulb
- Free JavaScript SEO Course: On-Demand Training — Sitebulb
- Data-Driven Hero — Moz
- Winning SGE with UGC — Clearscope
- How a Google Exploit Led to a Bigger SEO Conversation — Chris Lever SEO
Podcasts & Interviews
- SEO in 2026 — Majestic (link)
- The Impact of JavaScript on Site Migrations: Expert Tips & Strategies — Search with Candour (link)
- Strategic Insights for Entrepreneurs: A Conversation with Tory Gray — CanadianSME Small Business Magazine (link)
- Log File Analysis for SEO Insights — Advanced Web Ranking (link)
- What is Digital Market Intelligence (AMA) — SEO Video Show (link)
- Mastering SEO & Content: Q&A with Leading Women in the Industry — Clearscope Podcast (link)
- The SEO Kitchen Show — Oncrawl (link)
- Monthly ML Madness: Will ChatGPT Kill Google? — Local SEO Guide (link)