NEW! Free Chrome Extensions to audit AI Crawl Visibility and JS SEO.

Blog

Perspective

Explore our perspective on SEO, PPC, Data, Digital Consumer Intelligence and more.

Marketing Agency Gray Dot Company

illustration of a data table on fire

Revealing Problematic Accuracy Gaps in AI Data Citations

Accidental Discoveries From an Investigation Into Chart Accessibility

Read the blog >

How to Write SEO Engineering Tickets That Streamline Implementation

How to Write SEO Engineering Tickets That Streamline Implementation

A Section-by-Section Framework With Tips, Tactics, and Examples

Read the blog >

diagram of the content types that AI bots crawl

How Do AI Bots Crawl the Web & What Does It Mean for Your Site?

A Guide to Auditing Crawl Accessibility & Quality From a GEO Perspective

Read the blog >

three different colors of arrow tips pointing right in a numbered sequence

How to Optimize Pagination for SEO

A Guide to Getting Things Right While Serving a User-First Implementation

Read the blog >

cute robot sitting in yellow chair working on laptop

If LLMs Are the Future of Search, What Should My Business Do Today?

Need-to-knows about LLM brand visibility & benchmarking for marketing leaders.

Read the blog >

Diagnosing Common JavaScript SEO Issues

How to Connect the Dots from Onsite Symptoms (Even If You’re Not a Dev!)

Read the blog >

Graphic image illustration with the following text: "What makes up the meta robots tag?" with example code featured.

Crawling & Indexing in SEO

How to Use Robots.txt, Meta Robots, and Canonical Tags Correctly

Read the blog >

decorative

DMI Insights

Turning Everyday Marketing Data Into Game-Changing Market Intelligence

Read the blog >

Decorative image with the headline: "What are the goals of SEO Quality Assurance?"

Implementing an SEO QA Process & Checklist

Turn Quality Assurance Into SEO Insurance

Read the blog >

Screenshot of a GSC Performance Report trendline with the results downing down

Organic Traffic Down?

Don't Panic! Here's How To Find & Diagnose the Real Issue

Read the blog >

Screenshot of the cover page of our free template: SEO Product Requirements Document

How to Write SEO Product Requirements Documentation

Serve Stakeholders & Streamline Projects

Read the blog >

Graph Illustration of 3 parts. Part one is a business case. It's broken down into several categories including: summary, opportunity, risk, KPIs, reveue, alignment, level of effort, and urgency. The third element is that all these items can/should add up into business value

How to Create an SEO Business Case That Gets Traction

Read the blog >

image of people in a happy and engaging group photo, eating watermelons on the beach. it's a good example of what could be UGC

9 Overlooked Examples of User-Generated Content That Drive SEO Growth

Read the blog >

How to Create a Marketing Measurement Plan That Defines What Matters

How to Create a Marketing Measurement Plan That Defines What Matters

Read the blog >

Growth with UGC

The UGC SEO Playbook

How to Implement a Strategy That Sparks Scalable, Automated Growth

Read the blog >

decorative image of pruning

Content Pruning SEO

How to Resolve Cannibalization & Improve Quality 🤝

Read the blog >

Next-Gen SEO Content Planning & Keyword Matrix [Free Airtable Template]

Next-Gen SEO Content Planning & Keyword Matrix

A Free Airtable Template

Read the blog >

Scaling SEO: A Framework

Scaling SEO: A Framework

Read the blog >

decorative image of multi-colored tiles

How to Plan & Implement Schema Markup, Avoiding Common Mistakes

Read the blog >

Brand Positioning & SEO

Aligning User Intent, Data with Brand Strategy

Read the blog >

The SEO Customer Funnel: KPIs & SEO Metrics Worth Monitoring

The SEO Customer Funnel

KPIs & SEO Metrics Worth Monitoring

Read the blog >

image of 3 mean in suits and hardhats bent over a table working

PPC Audit Methodology

An Expert's Workflow + Real-World Examples

Read the blog >

How to Work With Zero Search Volume Keywords: A Process for Finding & Leveraging Low to No-Volume SEO Keywords

How to Work With Zero Search Volume Keywords

A Process for Finding & Leveraging Low to No-Volume SEO Keywords

Read the blog >

SEO for Startups Part II: What SEO Elements to Leverage and When?

SEO for Startups Part II

What SEO Elements to Leverage and When?

Read the blog >

image of 3 women at work wide by side as they work together on laptops

Should Your Startup Do SEO Now?

The “It Depends” Startup SEO Question List

Read the blog >

Cute and quaint bookstore illustrating good organization, much like good website information architecture.

Information Architecture Best Practices for Advanced SEO & UX

Read the blog >

image of a white man shitting on a brown leather couch looking at his phone to enter credit card information into an ecommerce website

The eCommerce Technical SEO Framework

Making the Ambiguous Approachable

Read the blog >

decorative image of a thick rusty chain with links

How to Level Up Internal Linking for SEO, UX, & Conversion

Read the blog >

decorative image of a laptop in someones lap; you can see their hands which seem to by typing. On the screen is a video call with a woman on it, next to a code editing screen

How to Do A JavaScript Audit for SEO

Read the blog >

Personalization & SEO: How to Optimize for Personalized Search

Personalization & SEO

How to Optimize for Personalized Search

Read the blog >

Free SEO Templates from the SEO Community: Kickoff & Improve SEO Work

Free SEO Templates from the SEO Community

Kickoff & Improve SEO Work

Read the blog >

Grocery store stock representative of stock issues in ecommerce stores

How to Handle Permanently and Temporarily Out-of-Stock Products for eCommerce SEO & UX

Read the blog >

Duplicate Content & International SEO, Hreflang

Duplicate Content & International SEO, Hreflang

Read the blog >

image of a brunette woman in front of her laptop, making notes on a tablet

UX and SEO

How UX Design Can Help With SEO Concerns

Read the blog >

image of a brown-haired white woman sitting on a couch in front of a laptop, holding a credit card, about to buy something online from an ecommerce website

Best Practices for Faceted Navigation & SEO

eCommerce Facets, Filters, and Sort Order

Read the blog >

Screenshot of the Free SEO Roadmap Template (Google Sheets version)

How to Create an SEO Roadmap

Connecting the Dots Between Strategy & Success

Read the blog >

decorative image of an apple laptop that's closed in front of an external monitor

What's in an SEO-friendly URL?

Best Practices for URLs

Read the blog >

decorative image of a shadowed hand throwing a paper airplane into a sunsetting sky with a crescent moon

How to Recover Traffic If a Migration Goes Wrong

Read the blog >

decorative image of birds migrating/flying through the sky

How to Plan an SEO Migration Strategy for Your Website

Read the blog >

decorative image of gray, weathered wood with aan old fashioned key on a hook

The Art of Keyword Selection

How to Find, Choose, & Use the Best Keywords for SEO (and Conversions)

Read the blog >

screenshot of an example 404 page on an SPA site

How To Properly Serve Up 404s on Single Page Application (SPA) Pages for SEO

Read the blog >

SEO Internationalization Best Practices & QA Checklist

SEO Internationalization Best Practices & QA Checklist

Read the blog >

image of chess pieces, one of which has a gold crown on top

Should I Choose a Multiple Domain SEO Strategy?

The Why, What, When

Read the blog >

International SEO Technical Specs (+ Business Decision Insights)

International SEO Technical Specs (+ Business Decision Insights)

Read the blog >

Error 404 Guide for SEO & Usability (FAQs & More)

Error 404 Guide for SEO & Usability (FAQs & More)

Read the blog >

How to Deindex "Stuff" from Google Quickly & Effectively

How to Deindex "Stuff" from Google Quickly & Effectively

Read the blog >

Google Search Console Errors: A Guide to Finding & Fixing the Most Common GSC Errors

Google Search Console Errors

A Guide to Finding & Fixing the Most Common GSC Errors

Read the blog >

50+ of the Best SEO Resources - Tools, Educational Resources, and More

50+ of the Best SEO Resources

Tools, Educational Resources, and More

Read the blog >