Product Launch SEO Case Study: Emotional ABCs

Extend the Team, Not the Budget

Client: Emotional ABCs
Client Since: March 2018 - Current
Client Industry/Vertical: Education, SASS, B2B & B2C, Startup
Client Location: Los Angeles Metro Area, California, USA
Services Provided: SEO Consulting, SEO Strategy, Content Marketing

After being introduced to The Gray Dot Company by their software development firm, Emotional ABCs engaged with The Gray Dot Company to support the launch of their first-ever online product: a new educational SaaS application and its accompanying branded website.


As a startup, they needed help spreading the word about their award-winning program so that they could be discovered by and convert new leads through search engine rankings. And they needed to do all of this on a bootstrap budget. Enter: SEO support, a Gray Dot Company specialty.

The Gray Dot Company set up Emotional ABC’s new app and website for success, more than tripling their organic traffic and subscriptions within profitable niche target markets. Their work for Emotional ABCs spanned the entire product launch timeline from preparation to execution to live support to post-launch evaluations. In addition to strengthening their domain authority and improving their discoverability, Emotional ABCs saw a direct relationship between the action items they invested in and the results they were promised, all within the given budget and time restraints for the project.

Their product is now used in more than 55,000 schools across the USA and by parents worldwide.

Key Concerns:

  • Successfully launch the product: the Emotional ABCs app & website
  • Help teachers and parents discover their product via organic search


  • 303% Increase in Organic Traffic
  • 382% Increase in Organic Subscriptions







Ross Brodie

CEO @ Emotional ABCs
"She’s fast, detailed, and thoughtful. She will sit down with us and listen to what we need."

“The Gray Dot Company provides ongoing SEO support for a social emotional learning program. They run keyword research efforts, create content, and collaborate with the internal team.

The support from The Gray Dot Company has been reliable and impressive, leading to continued engagement between the teams. Bringing dedication and skill to support the small company, they are a valuable partner that aims to make the project as seamless as possible.”

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We’ll help teach, mastermind, and carry out SEO roadmaps that check all the boxes.