"The Gray Dot Company provides ongoing SEO strategy and execution regarding content and technical, on-page development. They’re now spearheading a nationally focused keyword campaign. Website visibility has increased markedly since the new site launched thanks to The Gray Dot Company’s regular communication and holistic approach. Rather than solely focusing on immediate tasks, they also drive long-term planning and growth efforts. Customers can expect wide-ranging benefits.
We’ve loved everything they’ve done so far."
"Working with Tory has been such a pleasure! She is always incredibly helpful, reliable, responsive, and full of great ideas to help support the business. Even though 99% percent of our interactions are via phone or email, I feel as though I've met her many times over in person. She is truly a thorough and supportive member of our web presence team! Thank you Tory!"
"Tory is one of those special consultants that make you feel like you've just extended your executive team. Phenomenal assistance from the broad to the minute, and able to really help with big-picture strategic objectives as well as provide resources to execute on the more tactical but time-consuming ones. In short, she helps us determine what should get done first to move the SEO needle and insures we get it done right."
"The Gray Dot Company has become an essential part of our team. Tory and team are extremely knowledgeable, reliable and adaptable, and she understands how SEO fits into our broader goals. Most importantly, we saw a meaningful improvement to our Organic traffic, and our team has benefited greatly from knowledge sharing and ongoing collaboration."
"The Gray Dot Company helped us hit our SEO goals by providing both technical and strategic recommendations. They helped us identify issues that were inadvertently holding us back and to create a long-term content strategy that works for our brand and team. Their depth of knowledge and passion for what they do really shines through! Highly recommend."
Client Location: London, England, UK
Client Industry/Vertical: Dating App, Subscription Service
Services Provided: SEO Consulting, SEO Audit, SEO Strategy
“We hired the Gray Dot Company to conduct an audit of our site and help us identify key optimization opportunities following a larger site migration initiative.
After seeing non-brand traffic remain relatively flat over the previous 12 months, as well as ranking declines amongst key queries, we knew we needed to dig deeper into some of the issues that were stalling what had been a prolonged period of organic traffic growth. The goals for the project were to execute a comprehensive audit, identifying any technical SEO issues and implementing a strong tactical plan for prioritization and execution.
Aside from the expertise they brought to the table, I was really wowed by the way in which they took that expertise and mapped it to the unique nuances of our site and business. Oftentimes, agencies and consultants will lean on a one-size-fits-all approach of blanket best practices, but that was far from the case with The Gray Dot Company. They took the time to understand the inherent opportunities and limitations that were distinct to our business, crafting their recommendations and approach accordingly.”
Read our eCommerce Case Study about our work with Artifact Uprising.
“The Gray Dot Company provides ongoing SEO support for a social emotional learning program. They run keyword research efforts, create content, and collaborate with the internal team.
The support from The Gray Dot Company has been reliable and impressive, leading to continued engagement between the teams. Bringing dedication and skill to support the small company, they are a valuable partner that aims to make the project as seamless as possible.”
“In a very kind way, and after an extensive site audit, Tory informed me that 'if there was a checklist of things that could be wrong with our SEO strategy, we checked all of the boxes.' I very much appreciated her honesty and candor, but also her excitement toward helping us resolve our technical- and content-related SEO issues.
Over the last year, she has patiently worked with my institution to help us strategize practical SEO solutions, as we engage in a comprehensive website rebuild. This has come in the form of auditing, group training, and individualized consulting.
While her knowledge base is incredibly strong, she stands out in her ability to not only adapt her knowledge to our industry very quickly, but to effectively communicate complex concepts to a relatively inexperienced team. My entire team has grown as a result. I would highly recommend Tory to anyone, in any industry. Please feel free to reach out to me with any questions!”
“Scheduling: Easy, all done through email. We set deadlines and hit them.
Quality: Quality was top notch. Everything we asked for was delivered to expectation. And more!
Cost: Affordable and worth every penny. The information delivered to us will help us grow our business.
NPS: We love Tory! She is super smart and knowledgeable and knows her stuff! I would definitely recommend her.”
“Tory came in at a crucial time in our company and she took our entire digital efforts under her control. She helped guide us through our product launch and was always flexible when things changed. She's an extremely hard worker who never shies away from a challenge. I can't say enough how much we appreciate her help and support. I would highly recommend Tory to work with or lead marketing teams.”
Location: Denver, Colorado, USA
Industry/Vertical: IOT, Consumer Goods, Retail, Ecommerce, B2C, Startup
Services Provided: Ecommerce & Digital Marketing Director
“Tory is a combination of Wonder Woman and Thor when it comes to anything SEO related; our company was struggling YoY with SEO strategy and rankings until we found Tory; she has brought us an incredible breadth and depth of keen insights, strong strategic leadership and on-point recommendations to consistently move the needle. She integrates her keen insights and talents with healthy doses of humor and wit, which make her even more of a joy to work with. Do not hesitate to hire her. You won't be sorry!”
“Tory is one of the most professional and knowledgeable SEOs I’ve worked with. During my time at RepairClinic, Tory provided guidance on a wide range of SEO projects including large scale content updates and the creation of new sitemaps.
During those projects, she gave clear and concise instructions that made it easy for me to execute. I think what’s most impressive about Tory is her ability to remove any gray area from tough SEO questions. Her answers were always contextual and informative.
“I've utilized Tory as a consultant for an ongoing project for one of my clients and for my business as well. She's concise, sharp and has great ideas.
Generally speaking my experience with SEO "experts" has been lackluster with a lot of talk, but much less action. Tory is the exception to that experience and is a true expert in her field. I'm not sure what the going rate in the industry is, but Tory is worth every penny of what she charges.”
Client Location: Los Angeles Metro Area, California, USA
Client Industry/Vertical: Legal Services, Professional Services, B2B
Services Provided: SEO Consulting, Content Marketing, Lead Generation Strategy
“We hired The Gray Dot Company to provide overall SEO services, but especially for a relaunch. We were targeting a whole new set of keywords and were prepared for a sharp decline in rankings.
Due to the diligent work of The Gray Dot team, we dipped only temporarily, and have consistently gained ranking. Our leads are of higher quality and we've increased our closing rate, and our profit margins. We feel like the Gray Dot team has our backs and is truly invested in our success.”
“The Gray Dot Company is the strongest SEO consultant we've ever partnered with. From minute details (interlinking blog posts) to big picture strategy (how to migrate websites), Tory filled every technical SEO need we had, and was able to clearly articulate what the heck she was doing and value it would deliver.
Not only was she quick on execution, but also she was up to date on all the latest best practices in a rapidly evolving field. She went above and beyond to provide all the support we needed, and she brought best-in-class insights, not black hat SEO tactics. Her work has set us up for great long-term growth.”
Client Location: Washington DC, USA
Client Industry/Vertical: Hospitality, SASS, B2C
Services Provided: SEO Consulting, SEO Audit, Lead Generation
“Tory has been instrumental in our success as a top mortgage lender. Without her guidance and advice in building our SEO architecture, we would not be ranking on page one of search as we are. We started contracting with Tory in 2017 when we re-branded our corporate image, which included a launch of the cherrycreekmortgage.com website. Since 2017 we have increased our search awareness by 517%. Ninety seven percent of our originators are on the first page of search and ninety five percent of our branches are in the top 5 listings.
Tory is an extreme professional and easily translates her ideas to successful campaign strategies. She is not only a contractor but a friend to our company. We enjoy our brainstorming sessions together and always seek her advice before moving on any large search projects. She uses the power of data to justify her advice and always has our best interests at heart.
We love working with Tory and would highly recommend her to any business.”
Client Location: Centennial, Colorado, USA
Client Industry/Vertical: Financial Services, B2C
Services Provided: SEO Consulting, Content Marketing, Lead Generation