"Gray Dot Co really knocked it out of the park for us at Osmos. Their approach to SEO and content marketing helped us cut through the noise. They didn't just deliver a cookie-cutter solution - they dug deep, crafted a roadmap that fit us like a glove, and created content that really spoke to our unique selling points. But what really sets them apart is how they've become true partners in our journey. They're not just another vendor - they're an extension of our team, fully invested in our success in this competitive space."
Client Location: Seattle, Washington, USA
Client Industry/Vertical: SaaS, B2B, Tech Startups
Services Provided: SEO Strategy, Tech SEO, Content Marketing, and Data Auditing
"Tory and the GDC team are some of the smartest, most professional and thoughtful people I have ever worked with. They have the unique ability to marry incredible research skills and data analysis with a deep contextual understanding of what a company needs from SEO at the particular stage of their lifecycle. I hired TGDC while I was leading content at Spark, a young DTC charcoal grill company, and we needed guidance as to where we could win in the crowded and established grill market. Through their thorough keyword and competitive analysis, TGDC uncovered an exciting greenfield for us to shine in an undeveloped niche, giving us a clear and focused path to follow. TGDC is at the top of my referral list for any company building out or focusing their content program. I cannot recommend them highly enough!"
Client Location: Boulder, Colorado, USA
Client Industry/Vertical: DTC, B2C, Startup
Services Provided: Digital Consumer Research, SEO Strategy
"I had the pleasure of hiring the Gray Dot Company twice. Both times, they demonstrated their strong knowledge of technical SEO and amazed my team and me. They don't sugarcoat results. They takes the time to explain, build reports and write best practices for us.
The communication between my team and Sam was smooth since they both spoke the same language. I recommend hiring the Gray Dot Company for your next technical SEO projects."
Client Location: Paris, France
Client Industry/Vertical: Funded Tech
Services Provided: Core Vitals Audit, Subdomain Content Migration
"Thank you to The Gray Dot Company for supporting me on personal and professional levels. Their SEO Training/Mentoring program helps me apply an agile methodology and grow my confidence at work and in client handling. They are spot-on with ‘out-of-the-box thinking,’ empathy and care, and professional and multifaceted SEO expertise. The principles they address for work situations and project cases drive inspiration and effective change.
TGDC is the senior SEO lead any aspiring SEO team would wish to have."
Client Location: Geneva, Switzerland
Client Industry/Vertical: Professional Services
Services Provided: SEO Mentoring
"Gray Dot Company provides ongoing SEO strategy and execution regarding content and technical, on-page development. They are now spearheading a nationally focused keyword campaign. Website visibility has increased markedly since the new site launched thanks to The Gray Dot Company’s regular communication and holistic approach. Rather than solely focusing on immediate tasks, they also drive long-term planning and growth efforts. Customers can expect wide-ranging benefits."
Client Location: Centennial, Colorado, USA
Client Industry/Vertical: Financial Services, B2C
Services Provided: SEO Strategy, Tech SEO, Content Marketing, SEO Copywriting, Data Auditing and Analytics Dashboarding
Read our Enterprise SEO Case Study about our work with CCMC.
"Working with Gray Dot Company has been such a pleasure! They are always incredibly helpful, reliable, responsive, and full of great ideas to help support the business. Even though 99% percent of our interactions are via phone or email, I feel as though I've met them many times over in person. They are truly thorough and supportive members of our web presence team! Thank you Gray Dot!"
Client Location: Denver DTC, Colorado, USA
Client Industry/Vertical: Hospitality, Local Business, Startup
Services Provided: SEO Strategy, Technical SEO, Digital Marketing Strategy
"Gray Dot is one of those special consulting firms that make you feel like you've just extended your executive team. Phenomenal assistance from the broad to the minute, and able to really help with big-picture strategic objectives as well as provide resources to execute on the more tactical but time-consuming ones. In short, they help us determine what should get done first to move the SEO needle and insures we get it done right."
Client Location: London, England, UK
Client Industry/Vertical: Dating App, Subscription Service
Services Provided: SEO Consulting, SEO Audit, SEO Strategy
"Gray Dot Company is an essential part of our team. Tory and Gray Dot are extremely knowledgeable, reliable, and adaptable, and they understand how SEO fits into our broader goals. Most importantly, we saw a meaningful improvement to our Organic traffic, and our team has benefited greatly from knowledge sharing and ongoing collaboration."
Client Location: London, England, UK
Client Industry/Vertical: Dating App, Subscription Service
Services Provided: SEO Consulting, SEO Audit, SEO Strategy
"Gray Dot Company helped us hit our SEO goals by providing both technical and strategic recommendations. They helped us identify issues that were inadvertently holding us back and to create a long-term content strategy that works for our brand and team. Their depth of knowledge and passion for what they do really shines through! Highly recommend."
Client Location: London, England, UK
Client Industry/Vertical: Dating App, Subscription Service
Services Provided: SEO Consulting, SEO Audit, SEO Strategy
“We hired the Gray Dot Company to conduct an audit of our site and help us identify key optimization opportunities following a larger site migration initiative.
After seeing non-brand traffic remain relatively flat over the previous 12 months, as well as ranking declines amongst key queries, we knew we needed to dig deeper into some of the issues that were stalling what had been a prolonged period of organic traffic growth. The goals for the project were to execute a comprehensive audit, identifying any technical SEO issues and implementing a strong tactical plan for prioritization and execution.
Aside from the expertise they brought to the table, I was really wowed by the way in which they took that expertise and mapped it to the unique nuances of our site and business. Oftentimes, agencies and consultants will lean on a one-size-fits-all approach of blanket best practices, but that was far from the case with The Gray Dot Company. They took the time to understand the inherent opportunities and limitations that were distinct to our business, crafting their recommendations and approach accordingly.”
Client Location: Denver, Colorado, USA
Client Industry/Vertical: Consumer Goods, B2C, Direct to Consumer, eCommerce, Startup
Services Provided: SEO Consulting, Technical SEO, Analytics Dashboarding
Read our eCommerce Case Study about our work with Artifact Uprising.
“The Gray Dot Company provides ongoing SEO support for a social emotional learning program. They run keyword research efforts, create content, and collaborate with the internal team.
The support from The Gray Dot Company has been reliable and impressive, leading to continued engagement between the teams. Bringing dedication and skill to support the small company, they are a valuable partner that aims to make the project as seamless as possible.”
Client Location: Greater Los Angeles, California, United States
Client Industry/Vertical: Startup, SaaS, B2C
Services Provided: SEO Strategy, Technical SEO
Read our Product Launch SEO case study to learn more about our work with Emotional ABCs.
“In a very kind way, and after an extensive site audit, Tory informed me that 'if there was a checklist of things that could be wrong with our SEO strategy, we checked all of the boxes.' I very much appreciated her honesty and candor, but also her excitement toward helping us resolve our technical- and content-related SEO issues.
Over the last year, she has patiently worked with my institution to help us strategize practical SEO solutions, as we engage in a comprehensive website rebuild. This has come in the form of auditing, group training, and individualized consulting.
While her knowledge base is incredibly strong, she stands out in her ability to not only adapt her knowledge to our industry very quickly, but to effectively communicate complex concepts to a relatively inexperienced team. My entire team has grown as a result. I would highly recommend Tory to anyone, in any industry. Please feel free to reach out to me with any questions!”
Client Location: Boulder Metro Area, Colorado, USA
Client Industry/Vertical: Higher Education, B2C
Services Provided: SEO Consulting, SEO Strategy, SEO Audit
“Scheduling: Easy, all done through email. We set deadlines and hit them.
Quality: Quality was top notch. Everything we asked for was delivered to expectation. And more!
Cost: Affordable and worth every penny. The information delivered to us will help us grow our business.
NPS: We love Tory! She is super smart and knowledgeable and knows her stuff! I would definitely recommend her.”
Client Location: Denver, Colorado, USA
Client Industry/Vertical: Entertainment, Professional Services, SMB, B2B
Services Provided: Technical SEO
“Tory is a combination of Wonder Woman and Thor when it comes to anything SEO related; our company was struggling YoY with SEO strategy and rankings until we found Tory; she has brought us an incredible breadth and depth of keen insights, strong strategic leadership and on-point recommendations to consistently move the needle. She integrates her keen insights and talents with healthy doses of humor and wit, which make her even more of a joy to work with. Do not hesitate to hire her. You won't be sorry!”
Client Location: Billings, Montana, USA
Client Industry/Vertical: Retail, eCommerce, B2C
Services Provided: SEO Consulting, SEO Strategy, Technical SEO, Content Strategy
"Tory is one of the most professional and knowledgeable SEOs I’ve worked with. During my time at RepairClinic, Tory provided guidance on a wide range of SEO projects including large scale content updates and the creation of new sitemaps.
During those projects, she gave clear and concise instructions that made it easy for me to execute. I think what’s most impressive about Tory is her ability to remove any gray area from tough SEO questions. Her answers were always contextual and informative.
Tory knows Google Search Console, Chrome Dev Tools, and the Page Speed Insights tool better than anyone I’ve ever met. On one occasion, she discovered a javascript rendering issue that was creating a bunch of pages with 404 errors. Googlebot was crawling hundreds of thousands of these pages and the entire RepairClinic dev team was stumped. Tory was able to replicate the bug and help the devs solve the problem."
Client Location: Canton, Michigan, USA
Client Industry/Vertical: Enterprise, eCommerce, B2C
Services Provided: Enterprise Tech eCommerce SEO, SEO Migration Management, JS SEO
"I've utilized Gray Dot Co as consultants for an ongoing project for one of my clients and for my business as well. They're concise, sharp and have great ideas.
Generally speaking my experience with SEO "experts" has been lackluster with a lot of talk, but much less action. GDC is the exception to that experience. True expertise in their field. I'm not sure what the going rate in the industry is, but they are worth every penny of what they charge."
Client Location: Los Angeles Metro Area, California, USA
Client Industry/Vertical: Legal Services, Professional Services, B2B
Services Provided: SEO Consulting, Content Marketing, SEO Copywriting
“We hired The Gray Dot Company to provide overall SEO services, but especially for a relaunch. We were targeting a whole new set of keywords and were prepared for a sharp decline in rankings.
Due to the diligent work of The Gray Dot team, we dipped only temporarily, and have consistently gained ranking. Our leads are of higher quality and we've increased our closing rate, and our profit margins. We feel like the Gray Dot team has our backs and is truly invested in our success.”
Client Location: Denver, Colorado, USA
Client Industry/Vertical: IT/Software Development, Professional Services, B2B
Services Provided: SEO Strategy, Technical SEO
“The Gray Dot Company is the strongest SEO consulting firm we've ever partnered with. From minute details (interlinking blog posts) to big picture strategy (how to migrate websites), they filled every technical SEO need we had, and were able to clearly articulate what the heck they was doing and value it would deliver.
Not only were they quick on execution, but also they were up to date on all the latest best practices in a rapidly evolving field. They went above and beyond to provide all the support we needed, and they brought best-in-class insights, not black hat SEO tactics. Their work has set us up for great long-term growth.”
Client Location: Washington DC, USA
Client Industry/Vertical: Hospitality, SaaS, Tech Startup, B2C
Services Provided: SEO Strategy, Technical SEO
“Gray Dot has been instrumental in our success as a top mortgage lender. Without their guidance and advice in building our SEO architecture, we would not be ranking on page one of search as we are. We started contracting with Tory in 2017 when we re-branded our corporate image, which included a launch of the cherrycreekmortgage.com website. Since 2017 we have increased our search awareness by 517%. Ninety seven percent of our originators are on the first page of search and ninety five percent of our branches are in the top 5 listings.
Tory is an extreme professional and easily translates her ideas to successful campaign strategies. She is not only a contractor but a friend to our company. We enjoy our brainstorming sessions together and always seek her advice before moving on any large search projects. She uses the power of data to justify her advice and always has our best interests at heart.
We love working with Tory and would highly recommend her to any business.”
Client Location: Centennial, Colorado, USA
Client Industry/Vertical: Financial Services, B2C
Services Provided: SEO Strategy, Tech SEO, Content Marketing, SEO Copywriting, Data Auditing and Analytics Dashboarding
Read our Enterprise SEO Case Study about our work with CCMC.
Home Search DataDigital Market IntelligenceOpinionated SEO Opinions Social Impact Careers Products Testimonials FeaturedIndustriesResourcesContact
