Take your search engine optimization strategy to the next level.

Search Engine Optimization Strategy

There's more to an SEO strategy than updating title tags, meta descriptions and on-page SEO. In fact, there's a LOT more.

With over 12 years experience in SEO - in product & marketing roles, and agency/consulting and in-house/startup environments -  we have a proven track record of dramatically growing organic SERP rankings, traffic, and conversions for brands with a focus on: eCommerce, Lead Generation, Community, and Subscription-based services (including SaaS offerings.)

We specialize in strategic and technical SEO, while also having a breadth of experience in scaling content marketing strategies and link strategy.

While we sometimes work with new brands, we most often support technology companies with existing embedded software engineering, content marketing and/or search engine optimization teams in maximizing SEO ROI through quality SEO consulting services.

Detailed SEO Strategy & Execution Service Offerings

You've put time and effort into growing your search engine results. You may already have an in-house content and copywriting team. But something isn't "clicking" and you aren't maximizing organic search traffic or leveraging that traffic as well as you could. The Gray Dot Company can help.

  • SEO Consulting:  We take a collaborative approach to helping you understand SEO opportunities and tradeoffs, so you are better positioned to make great, scalable SEO decisions for your own organization. No more "you have to do this" from your SEO strategists. Understand the "why" to balance the SEO Requirements with business-critical goals like user experience, branding, and high-quality conversions.
  • Keyword Research: There really is an art and a science to Keyword Research, and they aren't always the same keywords clients have in mind. We'll bring expertise - as well as data - to the conversation to help you make the right decisions for your business.
  • SEO Roadmap Documentation: Creating and shopping the SEO roadmap - complete with prioritized features, LOE estimates & timelines for recommended executions - for organizations seeking support in executing their technical & strategic SEO projects. Learn how we develop SEO Roadmaps and work well with development teams to deploy these changes.
  • SEO Strategy Documentation: Creation of a comprehensive strategy in support of your growth goals, which takes advantage of your business’s strengths and unique selling points. This provides the framework for a tactical execution plan.
  • SEO Tool, Employee & Vendor Selection and Training: Finding the right mix of SEO tools and/or employees for your budget, stage of business and growth strategy, all in support of the overall growth plan. Training provided to internal resources & freelancers as needed.
  • Senior Software Engineering Consulting: Implementing technical SEO changes can hit a wall when your chosen tech stack has limitations, or your engineering team has capacity/SEO skill set limitations. Get over these barriers with our software consulting services, where we provide you with the direction you need to overcome these barriers.

Additional SEO Services include:

SEO Audits

  • Competitive SEO Audits: SEO doesn't exist in a vacuum; your search engine rankings are a reflection of your ranking factors vs. those of your online competitors. Get insight into what they are doing well, and how you can leap ahead of them vs. just depending on SEO Best Practices. Tip the scales in your favor by implementing the right features, be it improved page speed, better link building, or a great content strategy.
  • Technical SEO Audits: Research to understand what gaps may exist in the current SEO plan & technical execution, and prioritize them according to potential impact.
  • Content Audits & Analysis
  • Local SEO Audits
  • Link Building Audits: Identify gaps in anchor text, and the quality and quantity of backlinks by site type and DA relative to your competition.

SEO Migrations

For organizations changing designs, platforms or domains, I help define SEO needs & requirements to ensure that short- and long-term ranking and traffic concerns are minimized.

  • Support vetting new designs/themes/platforms for SEO requirements.
  • Live/dev site audits, complete with recommendations for required fixes.
  • SEO QA & Monitoring pre- and post- change go-live.

Content Marketing Strategy & SEO Copywriting

Bottom line, high-quality website content is a prerequisite for high search rankings - and getting in front of your target audience. Given that "quality content" is a moving target in today's competitive world, we'll help you architect thoughtful, well-structured content that speaks to your buyers and moves the needle for all of your online marketing channels.

Agile SEO

We’re trained on Agile methodologies, with in-depth experience with it in both in-house and agency environments. We can be flexible to your Agile needs.

International SEO

Reach new target audiences abroad through the right technical implementation of International SEO best practices, localized content, and more.

Other SEO Specializations include eCommerce SEO; Franchise SEO; and SEO monitoring, reporting & maintenance.

Success Measurement

Measuring the success of the SEO strategy (via goals & KPIs, and likely Google Analytics & Google Search Console) & execution to apply these iterative learnings and continue to increase your business’s growth curve.

Digital Marketing Strategy

Does your SEO strategy fit into your broader digital strategy - and further, your business and brand growth strategy? Further, are you considering the needs of other digital channels, like social media and email marketing, as a part of your plan? If you can't draw clear parallels, we can help.

Ongoing SEO Consulting

Supporting the internal team as needed for strategy and execution course corrections, and ongoing SEO trainings. Execution support as needed / time allows.

Work With Us
We’ll help teach, mastermind, and carry out SEO roadmaps that check all the boxes.