Maximize the return on your video SEO strategy with Technical SEO Tips from NP Digital's Brenda Malone. From selecting a video platform, to site performance and schema, Brenda has answers to all your pressing questions.
Despite an overwhelming nod in agreement that "Yes. Schema is important. You should be using schema," it's still a topic that's hazed with mysticism. A lot of SEOs know that structured data is significant, but only some have the tools and skills to leverage it correctly. In this post, we share wisdom on how we go about planning and implementing schema, all while avoiding common mistakes.
Renee Girard, Head of SEO at Crate & Barrel and CB2 Brands joins us to discuss growing and changing eCommerce SEO requirements, how close contact with the product team can be leveraged, and the SEO process to get ready for the Black Friday campaigns.