Equip Your Team with SEO Training & Coaching

The SEO experts at The Gray Dot Company support your team's growth by providing SEO coaching and digital marketing training services, including in-person or remote (webinar) hands-on meetings with custom-made training collateral. Ensure your team has the skills and knowledge to execute your digital/SEO strategy and take ownership of your website's organic traffic.

This is most used by clients:

• With dedicated in-house teams (FTEs and PTEs alike) who want to grow their skills & cross-trained on new specialties
• With new team members who are beginners and need a solid baseline to grow from
• Who are entrepreneurs/small business owners and want to own the execution of their digital marketing & SEO strategy themselves, but need hands-on strategic support as they learn and grow in their SEO skills

Detailed SEO Training/Coaching Offerings

• Role Scoping / Tool Alignment: In alignment with your broader digital marketing strategy, should the skills gap on your team be filled by a person, a tool or an agency? If it needs to be filled by a person, should that hire be an FTE, PTE, or a freelancer? Define the answers to get the right butts in the right seats.
• Role Definition: If you need to hire, we can help you figure out what hard & soft skills to look for, which interview questions to ask, and more.
• Hiring Support: Need help vetting resumes and deciding between high-quality candidates? That’s why we’re here.
• Digital Strategy Consulting & Training: Once you have a digital strategy in place, we need to loop in your team and ensure they are empowered to execute and get the support they need to succeed in learning SEO. Training can be in-person or virtual. All training collateral is provided custom for you, in alignment with your online marketing & SEO strategy.
• In-depth SEO Coaching & Training: Do you (or your team) want to learn more about technical SEO, or perhaps your copywriting team wants training for on-page SEO? We can tailor training to fit the specific needs of the team and its individual members to help them tackle all your marketing challenges.

SEO Training Courses We've Run Before

• Search Engine Optimization 101: Intro to the SEO Basics of How Search Engines Work
• Technical SEO 101
• Local SEO 101
• Google Analytics 101
• On-Page Optimization 101
• SEO Strategy 101
• SEO for eCommerce
• International SEO 101
• Digital Marketing Strategy 101 (this course focuses specifically on channel overlaps and how to build efficiencies into your processes across digital channels, including email and social media)
• Keyword Research & Maintenance
• Link Building
• Content Marketing Strategy (setting up a content calendar, doing content ideation, creating content briefs, going keyword research, organizing the process, etc.)
• Advanced SEO:
• Scaling content production
• Scaling technical SEO
• Customized SEO Courses available:
• To review the results of your website's technical audit, backlink audit, competitive analysis
• To review & train team members on common CMS systems, specifically including Wordpress, Expression Engine, Craft Commerce, and Shopify.
• To review & train team members on common SEO tools, specifically including Moz, Ahrefs, Google Analytics, Google Search Console & SEMRush

Improve your search engine results today with SEO Coaching Services from The Gray Dot Company.

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