O/SEO/O™ E17: Opinions About Tech SEO & International Sites

Published on: 
June 9, 2023
Updated on: 
July 18, 2023
Sam Torres
Sam Torres
Begüm Kaya
Begüm Kaya
Tory Gray
Tory Gray

New episode, new opinions! Join us as we host the one and only Montserrat Cano for a wealth of SEO insights from her extensive experience leading international teams, projects, and strategies.  

Here’s what we’ll cover in this chat all about technical SEO considerations for international sites:

If you have any #SeoQuestions after watching, we’re all ears (and opinions) at!

Video Transcript

Begüm Kaya  0:07  Hello, everyone. Welcome to another episode of Opinionated SEO Opinions and this time we are joined by Montse Cano international SEO and digital marketing consultant. Welcome, Montse. 

Montse Cano  0:17  
Hello ladies, I'm very excited to be here. Thank you so much for having me on.

Begüm Kaya  0:25  
Of course, we're very excited to have you as well. And I am here with our hosts Tory Gray and Sam Torres, how are we feeling? 

Sam Torres  0:33  
Hello, hello.

Tory Gray  0:34  
Happy to be here.

Sam Torres  0:35  
Let's do this. 

Begüm Kaya  0:37  
Yes, all of us are excited. So this is going to be focusing on international SEO with a technical aspect. So we're going to be getting tons of information from both sides and combining them into our everyday challenges, I believe. 

Sam Torres  0:54  
So Montse, I would love to learn a little bit about your background and just who you are. Introduce yourself to our audience.

Montse Cano  1:00  
Alright, okay, as you said my name is Montserrat Cano, or Montse. I work in international SEO and digital marketing strategy. I… well, I… I don't know what to say, to be honest! I used to live in London for a very long time. And then I moved back home a couple of years ago. And now I am just working with international brands on their projects. So I'm very, very excited to be here, ladies, with you hahaha.

Begüm Kaya  1:33  
Awesome. Where is home? 

Montse Cano  1:34  
Madrid! Madrid, Spain. 

Sam Torres  1:36  

Tory Gray  1:37  

Sam Torres  1:38  
Love it. I love Spain, I want to go back as quickly as possible. 

Montse Cano  1:41  
Yeah, please do so.

Question #1

Which multilingual strategies do you prioritize and how do you implement them from a technical perspective?

Begüm Kaya  1:44  
So the first question would be - Which multilingual strategies do you prioritize? And how they implement them from a technical point of view?

Montse Cano  1:52  
Well, all of these strategies will definitely derive from much larger marketing considerations, as well. So it is not, it's not like I start thinking, 'Oh, do I need to use hreflang?' Excuse me there. 

Montse Cano  2:12  
Or do I need to I need to translate my side to French language, into French or...I don't...I don't think about this in the first place. I think about whether I actually do need do that. So I consider all the larger marketing strategies in the first place.

Montse Cano  2:32  
I consider resources, I consider the actual will to, to do... to operate internationally. And once I have all that nailed down, I just consider the URL structure or the website, if there's anything to be changed, perhaps or if there's anything to be optimized or implemented. 

Montse Cano  2:54  
If designing your website, you consider, for example, top-level domains, whether I actually need a top-level domain, or a subdirectory, or even a subdomain, not very often, but I do that sometimes. I consider... language, but also not just language, but also the cultural behavior of the target market because that's what I'm targeting… a target market is not a language per se, that comes later on.

Check out: International SEO Technical Specs.

Montse Cano  3:26  
So I can consider anything to do with content format - language they need to use, etc, etc.

Sam Torres  3:37  
So, if I can, it sounds like you really start thinking bigger picture - information architecture, and then kind of go down from there. And I love your call out of it's about a target market, and not just a target language. I feel like I've definitely seen a lot of projects where people are just thinking about that. And like, for example, tackling Spanish as a whole.. 

Sam Torres  4:00  
It's like no! Spanish changes drastically from market to market. And the cultural implications to it. So love what - love that call out. Because I think it's too easy for us from a technical perspective, sometimes to just be like, well, this is my language code. And that's what I'm going after. 

Sam Torres  4:18  
And there still needs to be that human element as part of it. Because to your point, that's, that's what we're targeting. We're targeting users. Ideally, not just search engines. So yeah, really love that call out. 

Tory Gray  4:31  
Yeah, I'd also say like, what I personally run into a little more frequently, is that they do target markets - in terms of their SEO technical structure. And - yet - they don't actually localize or specialize. It's just kind of duplicated across languages. So both are, you know, that's just a failure to reach that market and those users, and you're not really going to help your SEO efforts either. 

Montse Cano  4:53  
So another problem with that, is that duplicate effort, because what's wrong with actually getting things right the first time, which might not be the case, I mean, you can... there might be mistakes, or things that just don't work because of other considerations, other variables that perhaps are not under our own control. 

Montse Cano  5:12  
But I mean, if you think this through from the, from the very beginning until you implement them, you will be more prone to actually, you know, make sense of it all and get it right the first time - without having to rethink where you went wrong, and why you went wrong, et cetera, et cetera, is very, very important, because resources, time, money, budget, et cetera, et cetera, are finite, not infinite. They're very, very finite.

Tory Gray  5:44  

Sam Torres  5:45  
Yeah, and trying to retrofit into localization, and adding internationalization - Whoo - it is expensive! And a lot of times, to your point, if you haven't done it right the first time, you may have actually dug yourself a hole now. So instead of growing from nothing, you're growing from a negative or from a deficit. So definitely taking the time to think through it.

Sam Torres  6:12  
And give quality over just, 'Let's put some stuff up.' I think internationalization is definitely a place where we see this more often in SEO, like, know, when you're gonna do it, let's do it, right? It's not like, we can just put something up there and fix it later. 

Sam Torres  6:27  
Like, Google's gonna remember. And users will too, right? Like if you localize something, and really, you know, let's say, you know, one of probably my favorite examples, and marketing and localization is just talking about like, color, or even just like what does a thumbs up mean to different communities? It can get real bad hahahah. You know, like...

Montse Cano  6:50  
It definitely can. Some works just to not mean the same. I had a project some long time ago, that this was for Spanish, but for another Spanish market, not Spain. 

Montse Cano  7:01  
Spanish-speaking market, I meant. And there were a few, a few words in there, we - we know them! We all know them. It's just we don't use them in the same way. And we wouldn't expect them to be in there. In the banner, for example, or in the URL.

Sam Torres  7:23  
Yeah, just kind of gives you that, like, 'Oh, you don't really understand me, you're not really 'for me'', kind of feeling. And users remember that even if sometimes they don't articulate it or can't put their finger on it. People remember how a brand makes them feel for sure. 

Montse Cano  7:38  
And that's the reason why you actually need somebody to oversee all these localization projects. Because there might be things that you actually don't see... but they are there. So, if you actually take into account everything that needs doing, from the start, there is more possibilities that you actually get things right first time and not having to go back.

Montse Cano  8:02  
And because there is another... there is another issue with all this, and it's also the brand repercussions. The negative repercussions from the brand. Because, if you if you don't take this into account, and you decide to launch in a new in Switzerland - being a French brand, for example - they need to know that French spoken in both countries is very different. Even French is spoken in France, in different areas in France, is rather different.

Montse Cano  8:39  
And your brand will actually get, uh, negatively affected. Because once you say, 'See this has happened,' and as a brand, you go back and fix it, then it is... it is a PR aspect that you cannot really overcome very easily. Because people will have a negative perception of this brand. And remember that the online space is overcrowded at this moment in time, you need to stand out for the right reasons. 

Begüm Kaya  9:07  
And also you have to protect yourself from the people who really love ranting on the internet.

Sam Torres  9:14  
Ah, trolls. We love 'em.

Montse Cano  9:18  
That is... that used to be a hobby of mine. We're just going through all these trolls, it used to be quite fun actually. Some of them were very witty. And what I used to remember is thinking how... how much time they have their hands, because I don't have much. 

Montse Cano  9:34  
I'm just relaxing here in five minutes times I will just go on and forget about this and we will actually go on and on and on forever and ever.

Sam Torres  9:42  
Right like I want that kind of time. Dang. That sounds great!

Question #2

How do you approach project management for international technical SEO initiatives?

Begüm Kaya  9:47  
So we touched a little bit upon the larger marketing considerations as well, with that question Montse. So how...I want to come to the question of how do you approach project management for international tech SEO initiatives?

Montse Cano  9:59  
I have to say that all situations are very different. So there have been situations or companies when you're working at companies or with companies that are...that have different teams in different regions, and others that are operating internationally, but they don't have a team in those regions. 

Montse Cano  10:20  
So, the work that you do is actually different. So, this is more organization or anything else. And in any case, there is a lot of collaboration to be done. Collaboration with the different specialisms or different teams in different countries. 

Montse Cano  10:37  
This can get particularly difficult when there are different teams, and a variety... a variety of countries, or target markets, that you are operating in. Because everyone... everyone is - as a human being, different, they will have different expectations and different pressures.

Montse Cano  11:01  
So, you have to take into account as a project manager, what they feel, how they are working, and what is working and what is not, so that you can have a much better and informed opinion when you are setting up a project by itself. So this is something I am very careful with, having done this a few times. People are not working for you, they are working with you. And that is rather important.

Montse Cano  11:33  
But you also have to set up expectations, as well. Say, well, I am project managing all of this. This is my objective.

Montse Cano  11:42  
Because we are, as a company, trying to reach the objective. And this is what we are going to be doing. Are there any issues that you see with this, anything that... any ways we can collaborate et cetera, et cetera. So you go and ask them.

Montse Cano  11:58  
And this is when you have already decided what to do - that you are definitely going to take this project on. Because before then, as a project manager, you have to be very, very careful, and very be very much aware that there is a real need that is going to be covered.

Montse Cano  12:20  
So for example, there is an international brand present in France in the US, the UK, Spain, Italy, etc, etc. And maybe sales are kind of, you know, dropping. And that is... that is a real need, a real need to cover that you have to think, 'Oh, well, maybe it's not the website, maybe it's not the SEO'. But maybe it is! 

Montse Cano  12:42  
So you need an audit, you need to have a very informed, or very much an informed opinion of what you're doing. Because otherwise, you might just be doing things just for the sake of doing them. And then it's a waste of time and money as well.

Montse Cano  12:57  
Other considerations are to do with time and resources of companies' visions, because if - at this moment in time - they tell you 'well, sales are kind of dropping in France,' say, or the US, and 'we need to get them up'... you need to make sure that the company's vision includes operating in the US in the future. 

Montse Cano  13:23  
Because if they decide not to do it, because.. I am saying this because I am having to face a similar situation right now with one client. Because if they decide not to do it, then maybe it's not worth your time... not worth your while looking into France, or the US markets, for example. You have to be very careful with that.

Sam Torres  13:50  
That's interesting. 

Sam Torres  13:51  So it sounds like you do a lot of like qualifying before you engage on an internationalization project. And I love the examples that you're giving, so thank you. What are some of the things that you look at to help qualify?

Question #3

What kinds of things do you look at to qualify whether an internationalization project could help support sales growth?

Sam Torres  14:06  
Like, for example, the one you had about sales are dropping across EMEA? So what - like what kinds of things would you be looking at, to figure out if an internationalization project - say that five times fast! - would actually be what's needed, or could support, you know, they want to get sales back?

Montse Cano  14:27  
Um, sometimes it's not because of the sales, but I think because it is budget, it is money - that is very visible, that is really visible. And so people are starting to think, 'Oh, well, sales are dropping, we must have a problem.' 

Montse Cano  14:46  
And maybe there is no such a problem. So I look into it to see whether there is any issues with the website itself, with the market. I ask other people around me, because if I need to do market research, then I do it.

Montse Cano  15:01  
As in market comparisons and everything. I do it - but generally speaking, there's somebody else who has done it before, or maybe a client who has this information. 

Montse Cano  15:10  
So I view it and then I... and I check rapidly, whether sales are actually dropping because there's no ... I don't know, there's there's no advertising. I mean, there's just no advertising! That has nothing to do with the tech. 

Montse Cano  15:25  
But a lot of the times, it is to do with the tech. So for example, when we think about migrations, every website is like - it's like a car, right? You've got a car, I mean, I don't drive, but everybody else around me drives and is mad about cars. So I think I know a bit about this.

Montse Cano  15:42  
So if you've got that car, and you buy it now, maybe in two, three years' time, you might be looking at changing it. And this is because the car might be looking amazing, but it's not easy to drive anymore. For whatever reason, and something is not working well. That makes sense?

Montse Cano  16:03  
Well, this is what I gather from other drivers, right? So and, and so happens with... with the tech on the websites. So, this is...this, this is, this comes in correlation, not causation, but in correlation with users expect...expectations. And so if a website is downloading, for example, slowly, you need to look into that. 

Montse Cano  16:27  
Sometimes you need to change, you need to re-platform. Sometimes you actually need to take other actions, like have an audit and maybe just compress images or what have you. So I like to dig down dig down very, very much into...into this.

Sam Torres  16:48  
Yeah, yeah.

Question #4

How do international site migrations look different from the average site migration?

Begüm Kaya  16:49  
And when you were mentioning that I picked up migration. So I'd like to ask something about the site migrations, when it comes to the international projects. How do international site migrations look different from the overall - every type of migration?

Montse Cano  17:07  
Well, the international aspect of any brands, any business operation is just an added layer of complexity. And this gets reflected on on all websites as well. So you've got any website migration, and you need to look into all the aspects that you would normally look into for any website's migration. But then you need to look into the the hreflang, the... so forth. The... the folders, for example, the different URL structure.

Montse Cano  17:44  
Yeah, and also, again, just looking at the larger.. the larger marketing considerations. You need to think, 'Well, is it worth my while looking into the Swiss version of my website', for example. Are we going to be paying attention to the Swiss market? Or are we closing down in that town? Or if it is not working... Sometimes, we have come across sometimes - I think I'm jumping around a little bit, but from experience...

Montse Cano  18:17  
Some clients and some people I have worked with have said to me, 'Well, this is not working'. Because I think this brand in France, say, or any other region, it's just not well appreciated. Because we are not getting any sales, we're not getting any traffic, et cetera, et cetera. That is the internal perception. And that is a bias - I call that a bias - that I look into as well.

Montse Cano  18:45  
Because yeah, it's sometimes... it's very rarely that a brand is not appreciated.

Montse Cano  18:56  
I use this word because this is the words that have used… I have heard using, really recently for a project.

Montse Cano  19:05  
So you need to look into that. And just - just... just check that the hreflang is not working, that the… the localization is not working, either. The products is not the kind of products that perhaps people would buy in France, or in any other market, because they've got other websites that are a lot stronger.

Montse Cano  19:26  
Or maybe just the version of those products. Or... the way the information is being put in there. You need to look into all that before you actually say, 'well, we are going to migrate this. So we are going to close this down.' 

Montse Cano  19:41  
So yeah, I mean, if we do decide to do that, there's 301 redirection, perhaps, but consider that from a larger perspective in the first place. 

Sam Torres  19:49  
That's certainly a lot of work. But I think you're totally right about doing the market research and really, you know, vetting, based on the question, or the need, that is coming from the company? Are we actually like -  are we asking the right question? Right? Are we tackling the right issue?

Sam Torres  20:11  
Because I think that's something that just inherently happens with SEO and marketing all the time. And, frankly, probably just business - is the amount of times that we rely on gut.

Sam Torres  20:24  
And I think part of that is because for so long, you had to. but now there's so much data available to us.

Sam Torres  20:33  
That I think there's definitely ways to start educating that gut, and really... maybe not even educating, but almost like backing it up and, you know, testing hypotheses.

Question #5

How will AI impact SEO for international websites, specifically with an emphasis on elements such as translation, internationalization, and overall quality?

Sam Torres  20:45  
So with that, I'm going to jump to this question, because I think it makes sense. Where do you see everything that's happening with AI and large language learning models and machine learning? How is that going to affect what's going on with internationalization? And I specifically want to call out, you know, questions about like, there's now a lot of people who are using it for translation, which has always been kind of done, but it seems like maybe it's a little bit higher quality? Like what - how do you think it's going to affect internationalization? And do you think it's gonna get better or worse? How do we make it better? Kind of all of that together? 

Montse Cano  21:19  
Well, first of all, I would say - embrace the future! Because it has been so much hate going against that, recently. I think we all need to evolve with whatever it is available to us, we need to make sure it is... that it is working to our advantage. 

Montse Cano  21:38  
However, we can't expect it to do the work for us. 

Montse Cano  21:42  
And I think, well, this is my feeling, the feeling that I get from talking to many different people about this, when it comes to translations or localization work, and generally speaking, international sites - is that they kind of expect this to 'speak the language' for them...

Montse Cano  22:01  
To translate the website. And there's plenty of... I think it's add-ons, like a Weglot and everything, that do that for you, as well. But even with those things, you need to supervise them, you need to be there so that it doesn't say something that... it shouldn't really.

Montse Cano  22:22  
Because an algorithm is not a human being, is not a human being at all. 

Montse Cano  22:27  
There is a whole profession, which has to do with languages. And I am a linguist myself, and it - just - I feel... it cringes. I cringe whenever I, whenever I hear somebody saying,' Oh, I'm going to trust that something.'

Montse Cano  22:45  
'I'm going to publish something that ChatGPT has told me. Like yeah - but how do you know that it is correct? 

Montse Cano  22:52  
It's like the schema markup - you can ask it, you can ask it and to... to produce the schema markup you can... you can use for website, but again, you need to check that it is actually correct. 

Montse Cano  23:07  
Because if it is not correct, the GSC will actually pick it up as something which is not right or it's forwarding or something. You want to avoid all that. So um, I am using machine learning tools to help me out with idea creation. 

Montse Cano  23:30  
Idea generation is... my time is finite as well. I think it's very useful to have it. However, you can't ask it to do the job for you. Seriously - if you can't speak French, get somebody who speaks French. 

Montse Cano  23:49  
And that's it. And somebody who speaks French from a marketer's point of view, as well as somebody who can oversee this. Have somebody who can write, uh, marketing contents for you in that language, for France for French, for French frontiers, from... for Switzerland, et cetera, et cetera.

Montse Cano  24:09  
Because they are going to get it right, first time. ChatGPT, maybe not? Or maybe yes, but you don't know. You definitely don't know. And we all know that ChatGPT makes things up sometimes. Whenever it's got no references.

Sam Torres  24:27  
That's terrifying.

Montse Cano  24:29  
Isn't it? I mean, I just don't don't trust it for that. But idea generation. Definitely.

Tory Gray  24:35  
Yeah - I've seen examples of that. So even with schema, to your previous example, where what you generated, you know, maybe it validates. So if you take the code and you're like, 'generate my schema for X', and then it does it. I think Crystal Carter posted this and it just made up the URL.

Montse Cano  24:50  
Yep, all that.

Tory Gray  24:51  
Right... like it... it invents things. So... always QA. And not just in terms of like the technical validation of the schema itself, also in terms of the contents, and whether they're true.

Montse Cano  25:04  
There is a very good point, actually. I points... something that where I see ChatGPT, and similar tools, helping quite a lot is for larger websites that need to write product description. 

Montse Cano  25:21  
You have to be super careful there as well, because there might be some content duplication across the Internet, or across your website, as well. So again - QA. 

Montse Cano  25:33  
It's because... you have to do it. And you have to make sure that all the words are correct. That the style is in your brand's.. is your brand style, that it complies with your.. with your brand guidelines, et cetera, et cetera... so many things, but it can definitely help you so so so much.

Tory Gray  25:55  
To that point, I kind of see it getting worse for a while. Because I don't know that everyone thinks about the fact that it's not necessarily true, or it's not actually the right word. 

Tory Gray  26:03  
And a lot of businesses do just going 'all in', without adding that curation layer, or the QA layer. And then, you know, I think, I think we'll learn in embarrassing ways, frankly. And I think people already are! 

Tory Gray  26:17  
I'm thinking of the Samsung story of, 'Whoops, I shared my really confidential source code’, and now ChatGPT has access to, you know, that information for Samsung. 

Tory Gray  26:28  
There's gonna be things that go off the rails, and hopefully we'll learn from those big mistakes, and we'll all approach it in a, you know... understanding its limitations and its downfalls. But so embracing the future, and still making sure we leverage the speed that we get from it. And the other ones, yeah.

Sam Torres  26:47  
I think, unfortunately, at least for the US, I'm not going to be surprised if most corporations only learn it because of legal action that ends up being taken against them? Because something was posted on their website... that hadn't been curated, that hadn't been looked at by human eyes. 

Sam Torres  27:03  
And so claims were being made, that can't be supported. So there... or, you know, we've been seeing, you know, all that talk about news publishers using AI to create content. And if... if these, these tools are making things up, like making up a quote for someone that wasn't actually said - they can be reported for libel, right. 

Sam Torres  27:28  
So it's just all of those things that I think, unfortunately, what… what we're going to see... And, you know, it's gonna be interesting to see, because the reason why I say I think that's, that's what's going to happen in the US, is because I do see the EU taking some considerations, and I feel like they're trying to keep up with what's going on. Meanwhile, I don't know if y'all remember Congress was like, how does the Internet work?

Tory Gray 27:28
Those TikTok trials were *fascinating.* 

Sam Torres  27:56  
It was really good! And gave me a lot of confidence. Hahaha

Tory Gray 27:57  
That's not really how algorithms work!

Sam Torres  28:01  
So all of that being said, I think, you know, we're going to see almost like the string of litigation that's going to occur here pretty soon. And that's where we're going to start really almost self-governing, I guess, from a 'how do we how do we protect ourselves legally?' But Montse, I definitely agree. 

Sam Torres  28:24  
AI tools, ChatGPT, all of them are tools to add to our toolset. But it cannot replace the strategic oversight, that 'why are we doing it?' Bringing it back to the business objective. And then also that...just that correction, because when it is internationalization and localization, are you saying the right things? You know, we've been talking about it throughout the whole conversation about like, something could mean...the same word could have very different meanings, very different connotations.

Sam Torres  28:55  
And that's, you know - as the language learning models are getting smarter, they may understand some of those things, but it's still never going to be on the level that a human understands, and that someone from that market understands.

Sam Torres  29:09  
And so I love your call out of just...just hire someone who actually speaks French and in the market that you're going for, like, hire, like, look...get yourself a French-speaking marketer who lives in Switzerland, if your goal is to expand to Switzerland.

Question #6

Do you have any tips on how to find linguists and translators for internationalization projects?

Sam Torres  29:25  
Which I do want to ask - do you have any tips - because I think one of the things where we've seen with, you know, even just projects that I've been on, it's kind of hard to find that talent. So do you actually have any tips of how people can do that?

Montse Cano  29:37  
Well, over the years, I've been lucky to to work with a few first editors, people who can actually do that. So I know I know some of them. But if not, I just ask around. It really, I really ask around. 

Montse Cano  29:51  
In the UK, and I believe that happens in other countries as well, there is a linguistics, sorry... an association of linguists. I can't remember the actual name. I know it was about to enter there before I left. 

Montse Cano  30:08  
But I think that is a pretty huge starting point. And if not, just ask another marketer! Because one of the very beauties of digital marketing and social media, LinkedIn, Twitter, etc, etc, (while it lasts!) It's that... is that there are so many of us chatting, sharing content, engaging in conversations, why not asking them? 

Montse Cano  30:34  
Why not asking somebody who may be able to help you out, as candidly without any, any problem whatsoever. Just post a message, somebody will actually help you out. There are several other linguist associations in your target markets, you just need to ask. 

Montse Cano  30:55  
It's not as difficult as it looks like and it definitely isn't as expensive as it looks like. As, annoyingly, translators actually get paid a lot less money than they should. The same with designers, I have to tell you, though, we aren't talking about design here. But the kind of work that they do is highly specialized, very complicated, very complex, as well. 

Montse Cano  31:20  
And so you, I think brands need to take that into account as well when hiring a professional in the same way. They are hiring SEOs, they are hiring CRM persons, you're hiring an IT person, as well. Those are highly specialized jobs, and very valuable. But same with linguists. 

Montse Cano  31:41  
So just lose that.. the being afraid, and just kind of embrace it, because it's actually very interesting when you talk to another linguist as well, because the way they approach things are slightly different, as well, can give you some ideas.

Begüm Kaya  31:58  
Yeah, there has been some top-level intuition and insight that we got into these kinds of projects. I'm taking home a few mantras from this episode. 

Begüm Kaya  32:08  
I think the first would be don't rely that the language spoken somewhere means the same thing in another part of the world, even though they're speaking the same language. Hir[ing a] good, effective strategist is going to cost you less than relying on other shortcuts and stuff. And I think the third one is, you need to get things done. By relying on other stuff, yes, like get the tools but just do the work.

Sam Torres  32:44  
That's all true. 

Tory Gray  32:46  
If you want to go international, it takes work. That's an important... 

Begüm Kaya  32:49  
Yeah, definitely. 

Tory Gray  32:50  
It's not magic, it doesn't happen automatically. It's an investment. 

Sam Torres  32:54  
It's not a, "duplicate out."

Montse Cano  32:56  
But the benefits are there for you to reap, as well. So it's very exciting going international. Understanding that international is very exciting ,as well. But it takes a little time and effort to actually do so, particularly right now, when the market, the language landscape is very overcrowded. It really is overcrowded. 

Montse Cano  33:18  
And it will continue to to to be like that, because the... I have read recently that the trend in eCommerce is still going international. So you have to make sure that you stand out - for the right reasons! In the right market, and that you actually make the effort to put into work to make sure that you get the benefits later. 

Montse Cano  33:43  
I appreciate yours ladies as well. And hopefully, our audience appreciates it too.

Sam Torres  33:47  
Awesome. Awesome. Well, that's fantastic. Thank you so much for joining us today. This was...this was a great, thank you.

Montse Cano  33:51  
No, thank you! I love the topic really. It... there are so many ramifications you have... you can actually discuss things from many different angles. And this is something that I love.

Sam Torres  34:05  
Well, it shows. And yes, we very much appreciate your insight and sharing your wisdom with us today.

Tory Gray  34:15  
Thanks, everyone for tuning in for another episode of Opinionated SEO Opinions.

Begüm Kaya  34:19  
And in case you have any other questions related [to] all things SEO, we're expecting them at Yes. Wonderful. So where can our listeners find you, Montse?

Montse Cano  34:32  
Well, I am very active on LinkedIn and Twitter. I've got a professional website coming up very very, very soon.  So So it's basically my name, and my surname with a hyphen, .com. And they can leave a message in there. Well, when it gets fully published.

Begüm Kaya  35:02  
Wonderful looking forward to seeing it. Thanks everyone!

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