The Awareness stage is the initial touchpoint in the SEO customer funnel where prospective customers discover a brand in organic search. A user conducts a search and sees results based on their intent. If the brand has published content relevant to that intent, its domain may appear in the results.
Visibility is crucial for brand awareness. To grow brand awareness, sites publish different types of pages and content - like informative blog posts, landing pages, and other useful resources - to meet the user intent of search terms relevant to the brand’s target audience.
Measuring visibility can paint a picture of how big the lead pool is, how SEO efforts are attracting potential leads into the funnel, and how it translates to overall marketing and business outcomes. To do so, the focus should be on metrics like impressions, rankings, share of voice, and visibility for both branded and non-branded searches.
Download the awareness stage report template to illuminate key insights at this important stage of the SEO customer funnel.
How to use this awareness stage template for your own reporting:
Please note: Brand vs. non-brand keyword distinction is based on filters built with conditional logic. After duplicating the report, you will need to change the regex string for relevant filters based on your brand name.