SEO Keyword Matrix & Content Strategy Template
Take your conventional keyword matrix template to the next level with Airtable
Level Up Your
Keyword Matrix & Strategic Content Planning
Airtable adds more depth to your data inputs and greater clarity to your outputs. This template is intended to elevate conventional keyword matrices and SEO content planning documentation. Use it for keyword mapping, audience personifying, creating a sitemap inventory, and prioritizing your content calendar, all in one. Read our blog post on how to leverage this Airtable template and follow the instructions below to customize the template to meet your needs.
Instructions: How to use this template
Follow these instructions to utilize this Airtable template for your own projects:
- Make a copy/download the template: Click "Copy Base"
- Add/remove tables and columns to align with your data sources and business needs.
- Add or upload your keyword data along with metrics like average monthly search volume, keyword difficulty, CPC, and/or user intent. (Don't forget to delete the example data!)
- Define and add your target audience personas, including any tags to help describe who they are
- Input your primary products/services and assign relevant keywords to each
- Add your content inventory by headline/title and URL, and add tags for content types and corresponding products/services
- Start creating clusters of relevant keyword groupings and assign related content to each cluster
- Begin leveraging specific views of interest, such as keywords by intent, funnel stage, or persona types
- Further customize tables, columns, and views and make the matrix your own
- Share and collaborate with your team, prioritize your projects/next steps, and update as needed with new content, keywords, products/services, or personas
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