eCommerce SEO Case Study

After a website migration that saw some recovery challenges - and a year of slowed search engine-driven organic traffic/ranking growth - retailer Artifact Uprising (AU) approached The Gray Dot Company for help resolving SEO challenges on their Magento & Gatsby eCommerce website.

Upon learning more about AU’s strong internal content marketing expertise, The Gray Dot Company came up with a strategy that would refocus the project and analyze:

• The on-site technical SEO setup (via an SEO Audit, JavaScript Audit and Schema recommendations)
• Their link profile relative to competitors (via a Backlink Audit & Strategy)
• Their log files & search console account

The Gray Dot Company aimed to identify key growth opportunities with the highest ROI possible. And, given that software development resources are often limited, it quickly became clear that quantifying LOE and impact was critical to getting SEO priorities on the roadmap. So in addition to doing a complete evaluation and repair of backend website problems post-migration, The Gray Dot Company built a highly personalized plan for technical SEO, strategic SEO, and strategic link building that would course correct AU’s project.

In the end, AU was able to maximize their return on investment for both their website migration and the new strategies hand-crafted by The Gray Dot Company, all within their budget. They have since enjoyed a significant increase in traffic, transactions, and revenue through their freshly optimized lead-generating website.