Website Roadmap Strategy
Is your website or app performing against goals? I help organizations plan website designs & features in support of an overall digital marketing strategy, from strategy and roadmap definition, to product and project management & QA support. With my background in SEO, I also support in SEO roadmap definition, management & QA.
Detailed Roadmap Consulting Service Offerings
Analysis: User & A/B testing to determine opportunity gaps on your primary selling platform, answering the questions: What do users think about my product / branding? What, if anything, is holding users back from buying? Does my site functionally meet user needs, and if not, how can I fix it in order to increase my sales performance?
Roadmap Documentation: Building a prioritized to do list of action items for the website, which takes time, effort & return into consideration - as well as your wants and needs.
Product & Project Management: Coordination with your engineering resources to deliver prioritized changes to users on your site.
Feature QA: Coordination with your software engineering resources to ensure features execute against the intended need (... and aren't broken!)
Results Analytics Assessment: Measuring the ROI of work completed against the website, seeking further optimization opportunities.