Search Engine Optimization Strategy
With over 10 years experience in SEO - in product & marketing roles, and agency/consulting/startup environments - I have proven results in dramatically growing rankings, traffic, and conversions via search engine optimization strategies and tactics. I focus on technical SEO and strategic SEO, and also have a breadth of experience in SEO content strategy. Additionally, I specialize in both direct SEO consulting & technical execution, as well as supporting existing SEO departments in increasing performance against goals.
Detailed SEO Consulting & Execution Service Offerings
SEO Audits: Research to understand what gaps may exist in the current SEO plan & technical execution.
SEO Strategy Documentation: Creation of a comprehensive strategy in support of your growth goals, which takes advantage of your business’s strengths and unique selling points. This provides the framework for a tactical execution plan.
SEO Roadmap Documentation: Creating and shopping the SEO roadmap - complete with features & timelines for recommended executions - for organizations seeking support in executing their technical & strategic SEO projects.
SEO Tool, Employee & Vendor Selection and Training: Finding the right mix of SEO tools, and/or employees for your budget, stage of business and growth strategy, all in support of the overall growth plan. Training provided to internal resources as needed.
SEO Migrations: For organizations changing designs, platforms or domains, I help define SEO needs & requirements to ensure that short- and long-term ranking and traffic concerns are minimized.
Support vetting new designs/themes/platforms for SEO requirements.
Live/dev site audits, complete with recommendations for required fixes.
SEO QA & Monitoring pre- and post- change go-live.
Read my SEO Migration Guide on Gooten.com.
Assessment & Rating: Measuring the success of the SEO strategy (via goals & KPIs, and likely Google Analytics & Google Search Console) & execution to apply these iterative learnings and continue to increase your business’s growth curve.
Ongoing SEO Consulting: Supporting the internal team as needed for strategy and execution course corrections, and ongoing SEO trainings. Execution support as needed / time allows.