Digital Market Intelligence
Powerful insights backed by more data, in less time.
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Game-changing market research at the speed of modern business
The way consumers think, act, and spend is rapidly evolving, and businesses need answers just as fast. Digital Market Intelligence (DMI) is an accelerated method of gauging consumer sentiment at scale, often more accurately than traditional research methods.
We collect, aggregate, and analyze vast data sets from publicly available online sources, including search queries, comments, blogs, social media, news, forums, and reviews. Then, we distill it all into “aha!” insights that propel business forward with real solutions — not just stats.
At scale & ethical
Our research yields millions of publicly available data points for a more complete view of real behavior from real consumers in the market.
Accurate & authentic
What consumers explicitly say and search online offers a glimpse into their wants, needs, and desires without risk of survey influence or self-censorship.
Agile & accelerated
Agile enough to inform a spectrum of strategies, DMI provides actionable insights, opportunity analysis, and illuminating answers in just weeks.
Tailored to your strategic needs
- Brand positioning
- Content programming
- Share of voice & market
- Consumer insights & personas
- Product development
- Market sizing & expansion
- Competitive intelligence
- Data storytelling
Discover new markets and opportunities.
Get in front of evolving market trends and understand the depth and breadth of virtually any market.
Accurately pinpoint your audience.
Identify your most promising prospects with demographic and regional market intelligence data.
Explore what resonates with your customers.
Highlight key customer pain-points and motivations to meet their needs and speak their language.
Create differentiation that drives growth.
Analyze competitors to see where they’re falling short, lean into your strengths, and stand out.
Capture more of the conversation.
Gauge and grow awareness by assessing your brand’s visibility and share of voice.
Evolved approach. Enhanced benefits.
Traditional market research data is collected from consumers in exchange for incentives. It’s a process that works well in specific contexts, but it’s often time-consuming and limited in sample size.
Digital consumer intelligence can collect more data with more accuracy, in a fraction of the time.
Traditional Market Research Methods
- Real people with self-reported bias
- Data collected over months
- Thousands of respondents
- Limited sample size
- Data may contain bias
- Potential information decay
Digital Market Intelligence
- Real opinions of real people
- Data collected in just days
- Millions of data points
- Huge swaths of population
- Data free from influence
- Timely, relevant information
A smart choice for...
Brands in well-established landscapes and verticals with ample public data
Pre-startup to enterprise-level brands looking for quick answers to business-critical questions
Businesses seeking market intelligence without the resource-burden of costly, traditional approaches
Connect the dots with intelligent intelligence.
Craft inspired strategies for even the most dynamic markets with up-to-the-moment insights informed by our fast, flexible research approach.