The Gray Dot Company Blog

July 20, 2020
How to Make a 404 Page for SEO, Usability (404 FAQs & More)

How to Make a 404 Page for SEO, Usability (404 FAQs & More)

Here's an in-depth Q&A of the most commonly asked questions we get from clients about 404 Pages, things that commonly go wrong, and advice for how to set up & monitor 404 errors properly.

Read More ››
July 10, 2020
How to Create SEO Content: A Strategy Planning Guide from Start to Finish

How to Create SEO Content: A Strategy Planning Guide from Start to Finish

This SEO content guide for beginners outlines the steps you need to take to optimize your strategy and set yourself up for long-term success.

Read More ››
June 19, 2020
What Exactly is a B2B Digital Marketing & SEO Strategy Framework?

What Exactly is a B2B Digital Marketing & SEO Strategy Framework?

Only 64% of marketers actively invest in SEO despite the fact that it is one of the largest contributing factors for visibility, search engine rankings, web traffic, domain authority, and sales growth.

Read More ››
June 19, 2020
How to Build a Foundation of Strategic Content For Your B2B Digital Marketing & SEO Strategy

How to Build a Foundation of Strategic Content For Your B2B Digital Marketing & SEO Strategy

Once you know exactly what that is and nail down the basics, it’s time to get into the nitty-gritty of your unique content creation plan.

Read More ››
April 27, 2020
SEO Internationalization Best Practices & QA Checklist

SEO Internationalization Best Practices & QA Checklist

When adding different languages and targeting different countries on your website, it's critical to keep in mind that not only are you addressing international markets and audiences in a language that likely isn’t your own.

Read More ››
April 24, 2020
How Marketers and Engineers Can Truly Get Along and Do Better Work Together

How Marketers and Engineers Can Truly Get Along and Do Better Work Together

Today we’re going to focus specifically on a few of the most common language and personality gaps that have plagued marketing teams and software developers at technology companies for years, and how best to bridge them.

Read More ››
April 14, 2020
Defining Your Website's SEO Quality Assurance Suite: QA for SEO

Defining Your Website's SEO Quality Assurance Suite: QA for SEO

"Move fast and break things" does, in fact, mean broken software.

Read More ››
March 18, 2020
The Quick & Dirty Guide to Remote Working (Tips, Tricks, Tools & Norms)

The Quick & Dirty Guide to Remote Working (Tips, Tricks, Tools & Norms)

At the risk of jumping on the bandwagon, here’s my guide (including tips, tricks, tools of the trade & recommended norms) on how to work from home successfully.

Read More ››
March 17, 2020
Perspective: What exactly does "Strategy" mean, and what should one contain?

Perspective: What exactly does "Strategy" mean, and what should one contain?

Whether we're talking about Digital Marketing Strategy or SEO Strategy, here's some insight into how we approach these strategic planning projects.

Read More ››
March 13, 2020
A Short Guide to Digital Marketing Acronyms & Abbreviations

A Short Guide to Digital Marketing Acronyms & Abbreviations

Digital marketers tend to throw a lot of acronyms around, and sometimes we forget that everyone else doesn't necessarily know (or care!) what they mean.

Read More ››
March 13, 2020
How to Plan an SEO Migration Strategy for Your Website

How to Plan an SEO Migration Strategy for Your Website

It’s far too easy to make positive changes that improve some marketing goals, while accidentally decreasing SEO/organic traffic.

Read More ››
March 13, 2020
The Art of Keyword Selection: How to Find, Choose, & Use the Best Keywords for SEO (and Conversions)

The Art of Keyword Selection: How to Find, Choose, & Use the Best Keywords for SEO (and Conversions)

Here’s a step by step guide for how to effectively research, select, and implement SEO keywords that will actually help grow your business. 

Read More ››
March 13, 2011
What's in an SEO-friendly URL? Best Practices for URLs

What's in an SEO-friendly URL? Best Practices for URLs

The way that a search engines robot or crawler reads your URL can be different than how a human reads it.

Read More ››
Work With Us
We’ll help teach, mastermind, and carry out SEO roadmaps that check all the boxes.
CONNECT THE DOTS WITH US