The Gray Dot Company Blog

How to Make a 404 Page for SEO, Usability (404 FAQs & More)

Here's an in-depth Q&A of the most commonly asked questions we get from clients about 404 Pages, things that commonly go wrong, and advice for how to set up & monitor 404 errors properly.

How to Create SEO Content: A Strategy Planning Guide from Start to Finish

This SEO content guide for beginners outlines the steps you need to take to optimize your strategy and set yourself up for long-term success.

What Exactly is a B2B Digital Marketing & SEO Strategy Framework?

Only 64% of marketers actively invest in SEO despite the fact that it is one of the largest contributing factors for visibility, search engine rankings, web traffic, domain authority, and sales growth.

How to Build a Foundation of Strategic Content For Your B2B Digital Marketing & SEO Strategy

Once you know exactly what that is and nail down the basics, it’s time to get into the nitty-gritty of your unique content creation plan.

SEO Internationalization Best Practices & QA Checklist

When adding different languages and targeting different countries on your website, it's critical to keep in mind that not only are you addressing international markets and audiences in a language that likely isn’t your own.

How Marketers and Engineers Can Truly Get Along and Do Better Work Together

Today we’re going to focus specifically on a few of the most common language and personality gaps that have plagued marketing teams and software developers at technology companies for years, and how best to bridge them.

Defining Your Website's SEO Quality Assurance Suite: QA for SEO

"Move fast and break things" does, in fact, mean broken software.

The Quick & Dirty Guide to Remote Working (Tips, Tricks, Tools & Norms)

At the risk of jumping on the bandwagon, here’s my guide (including tips, tricks, tools of the trade & recommended norms) on how to work from home successfully.

Perspective: What exactly does "Strategy" mean, and what should one contain?

Whether we're talking about Digital Marketing Strategy or SEO Strategy, here's some insight into how we approach these strategic planning projects.

A Short Guide to Digital Marketing Acronyms & Abbreviations

Digital marketers tend to throw a lot of acronyms around, and sometimes we forget that everyone else doesn't necessarily know (or care!) what they mean.

How to Plan an SEO Migration Strategy for Your Website

It’s far too easy to make positive changes that improve some marketing goals, while accidentally decreasing SEO/organic traffic.

The Art of Keyword Selection: How to Find, Choose, & Use the Best Keywords for SEO (and Conversions)

Here’s a step by step guide for how to effectively research, select, and implement SEO keywords that will actually help grow your business. 

What's in an SEO-friendly URL? Best Practices for URLs

The way that a search engines robot or crawler reads your URL can be different than how a human reads it.