The Gray Dot Company Blog
How to Create an SEO Roadmap: Your Blueprint for Success
August 19, 2020

How to Create an SEO Roadmap: Your Blueprint for Success

If you’re ready to pave the way towards higher search engine rankings and improved SEO ROI, then follow these impactful steps to create an SEO roadmap that drives results. 

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FAQs & Common Issues for Crawling & Indexing Websites: Using Robots.txt, Robots Meta, and Canonical Tags Correctly & Effectively
August 14, 2020

FAQs & Common Issues for Crawling & Indexing Websites: Using Robots.txt, Robots Meta, and Canonical Tags Correctly & Effectively

One of the most frequent technical SEO issues we get from clients goes something like this: “Google is indexing pages I blocked in my Robots.txt file! What the heck?!”

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How To Properly Serve Up 404s on Single Page Application (SPA) Pages for SEO
August 14, 2020

How To Properly Serve Up 404s on Single Page Application (SPA) Pages for SEO

Out of the box, 404 error pages in SPAs don’t work properly, creating problems for SEO. Here we’ll review the pros and cons of the various workarounds, including the ones we recommend.

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How To Evaluate & Improve SEO Content Optimization on Existing Pages
July 22, 2020

How To Evaluate & Improve SEO Content Optimization on Existing Pages

We’ll explain what key terms like content optimization really mean. This way, you'll maximize the return on your existing content strategy.

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How to Make a 404 Page for SEO, Usability (404 FAQs & More)
July 20, 2020

How to Make a 404 Page for SEO, Usability (404 FAQs & More)

Here's a quick Q&A of the most commonly asked questions I get from clients about 404 pages, things that commonly go wrong, and advice for how to setup & monitor 404 errors properly.

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Creating SEO Content: A Guide for SEO Content Planning From Start to Finish
July 10, 2020

Creating SEO Content: A Guide for SEO Content Planning From Start to Finish

We’ve created this SEO content guide for beginners which outlines the steps you need to take to optimize your strategy and set yourself up for long term success.

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How to Build a Foundation of Strategic Content For Your B2B Digital Marketing & SEO Strategy
June 19, 2020

How to Build a Foundation of Strategic Content For Your B2B Digital Marketing & SEO Strategy

Once you know exactly what that is and nail down the basics, it’s time to get into the nitty-gritty of your unique content creation plan.

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What Exactly is a B2B Digital Marketing & SEO Strategy Framework?
June 19, 2020

What Exactly is a B2B Digital Marketing & SEO Strategy Framework?

Only 64% of marketers actively invest in SEO despite the fact that it is one of the largest contributing factors for visibility, search engine rankings, web traffic, domain authority, and sales growth.

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