The Gray Dot Company Blog

The Quick & Dirty Guide to Remote Working (Tips, Tricks, Tools & Norms)

At the risk of jumping on the bandwagon, here’s my guide (including tips, tricks, tools of the trade & recommended norms) on how to work from home successfully.

Perspective: What exactly does "Strategy" mean, and what should one contain?

Whether we're talking about Digital Marketing Strategy or SEO Strategy, here's some insight into how we approach these strategic planning projects.

How to Plan an SEO Migration Strategy for Your Website

It’s far too easy to make positive changes that improve some marketing goals, while accidentally decreasing SEO/organic traffic.

The Art of Keyword Selection: How to Find, Choose, & Use the Best Keywords for SEO (and Conversions)

Here’s a step by step guide for how to effectively research, select, and implement SEO keywords that will actually help grow your business. 

A Short Guide to Digital Marketing Acronyms & Abbreviations

Digital marketers tend to throw a lot of acronyms around, and sometimes we forget that everyone else doesn't necessarily know (or care!) what they mean.

Find Our Thoughts Elsewhere

You can explore more of what The Gray Dot Company has to say elsewhere on the web. Here’s a quick review.

What's in an SEO-friendly URL? Best Practices for URLs

The way that a search engines robot or crawler reads your URL can be different than how a human reads it.