Blog
Perspective
Explore our perspective on SEO, PPC, Data, Digital Consumer Intelligence and more.


Diagnosing Common JavaScript SEO Issues
How to Connect the Dots from Onsite Symptoms (Even If You’re Not a Dev!)
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Crawling & Indexing in SEO
How to Use Robots.txt, Meta Robots, and Canonical Tags Correctly
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DMI Insights
Turning Everyday Marketing Data Into Game-Changing Market Intelligence
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Turn Quality Assurance Into SEO Insurance
Defining Your SEO QA Process & Checklist
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Organic Traffic Down?
Don't Panic! Here's How To Find & Diagnose the Real Issue
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How to Write SEO Product Requirements Documentation That Serves Stakeholders & Streamlines Projects
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Building Data That Grows With You
Presentation given at Brighton San Diego 2023 on scaling your data and reporting abilities
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How to Create an SEO Business Case That Gets Traction
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9 Overlooked Examples of User-Generated Content That Drive SEO Growth
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How to Create a Marketing Measurement Plan That Defines What Matters
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The UGC SEO Playbook
How to Implement a Strategy That Sparks Scalable, Automated Growth
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Content Pruning SEO
How to Resolve Cannibalization & Improve Quality 🤝
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An Opinionated Developer’s Guide To Form Validation Best Practices
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![Next-Gen SEO Content Planning & Keyword Matrix [Free Airtable Template]](https://assets.thegray.company/f/1016570/1250x712/e3e00e513f/airtable-content-seo-keyword-matrix-template-og-image.jpg/m/360x240)
Next-Gen SEO Content Planning & Keyword Matrix
A Free Airtable Template
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Scaling SEO: A Framework
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How to Plan & Implement Schema Markup, Avoiding Common Mistakes
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Brand Positioning & SEO
Aligning User Intent, Data with Brand Strategy
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The SEO Customer Funnel
KPIs & SEO Metrics Worth Monitoring
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Mastering the Craft of Analytics Dashboard Design & Data Visualizations (Plus Examples)
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7 Practical Applications for Digital Market Intelligence
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PPC Audit Methodology
An Expert's Workflow + Real-World Examples
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Gray Dot Company Stands for Bodily Autonomy with Agencies for Reproductive Rights
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How to Work With Zero Search Volume Keywords
A Process for Finding & Leveraging Low to No-Volume SEO Keywords
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Integrating UX Principles Into Your SEO Strategy
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SEO for Startups Part II
What SEO Elements to Leverage and When?
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Should Your Startup Do SEO Now?
The “It Depends” Startup SEO Question List
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Information Architecture Best Practices for Advanced SEO & UX
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The Ultimate Guide to Cross-Domain Tracking
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The eCommerce Technical SEO Framework
Making the Ambiguous Approachable
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11 Benefits of SEO for eCommerce Brands
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How to Level Up Internal Linking for SEO, UX, & Conversion
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How to Do A JavaScript Audit for SEO
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Personalization & SEO
How to Optimize for Personalized Search
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AHA! JavaScript SEO Moments
8 Common JS SEO Issues & How to Overcome Them
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The Agile SEO Framework
Building a Continuous Improvement Machine for SEO
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SEO Consultant, Agency, or In-House Specialists
Which to Hire & What to Consider When Hiring
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Free SEO Templates from the SEO Community
Kickoff & Improve SEO Work
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How to Handle Permanently and Temporarily Out-of-Stock Products for eCommerce SEO & UX
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Is My Website ADA Compliant?
How to Make Sure Your Site is Accessible
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Duplicate Content & International SEO, Hreflang
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UX and SEO
How UX Design Can Help With SEO Concerns
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Best Practices for Faceted Navigation & SEO
eCommerce Facets, Filters, and Sort Order
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How to Create an SEO Roadmap
Connecting the Dots Between Strategy & Success
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What's in an SEO-friendly URL?
Best Practices for URLs
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How to Recover Traffic If a Migration Goes Wrong
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How to Plan an SEO Migration Strategy for Your Website
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The Art of Keyword Selection
How to Find, Choose, & Use the Best Keywords for SEO (and Conversions)
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How To Properly Serve Up 404s on Single Page Application (SPA) Pages for SEO
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SEO Internationalization Best Practices & QA Checklist
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Perspective: What exactly does "Strategy" mean, and what should one contain?
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Should I Choose a Multiple Domain SEO Strategy?
The Why, What, When
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How Marketers and Engineers Can Truly Get Along and Do Better Work Together
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International SEO Technical Specs (+ Business Decision Insights)
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Error 404 Guide for SEO & Usability (FAQs & More)
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How To Evaluate & Improve SEO Content Optimization on Existing Pages
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How to Deindex "Stuff" from Google Quickly & Effectively
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Google Search Console Errors
A Guide to Finding & Fixing the Most Common GSC Errors
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How to Create SEO Content
A Strategy Planning Guide from Start to Finish
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50+ of the Best SEO Resources
Tools, Educational Resources, and More
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A Short Guide to Digital Marketing Acronyms & Abbreviations
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