RESOURCES FROM OUR TEAM

What We Know So Far...

Search is constantly evolving and knowledge-sharing is way cooler than gate-keeping. That much we’re sure of. Otherwise, we’re researching, building, and experimenting to stay on top of a moving target. As we learn more, we share it back with the community.

SEO EXTENSIONS FOR CHROME

Built in-house for better audits

JavaScript Rendering

Rendering Difference Engine

Identify SEO signals added, removed, or altered during JavaScript rendering — without digging into the code.

The Rendering Difference Engine immediately highlights discrepancies between response HTML and rendered HTML for any page. It groups and reports findings based on the key SEO elements that impact how Google crawls, understands, and indexes URLs.

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AI Bot Accessibility

AI Difference Engine

See all page data available to AI bots in a quick, one-click report.

Generative engines like ChatGPT and Claude don’t crawl sites like traditional search engines. They use different bots that gather different data.

The AI Difference Engine (AIDE) lets you view content like an AI bot crawling your sites. It shows page content that they can access, helping quickly identify what's missing from AI datasets.

Explore the extension

SEO TEMPLATES

Borrow the frameworks we use every day.

From audits to strategy and SEO product management, our in-house documentation is yours to take and adapt.

SEO Business Case

Product management tool to convey the opportunity a new feature or functionality presents in alignment with user needs and high-level organizational goals.

SEO Roadmap

Maps broader SEO objectives to the execution of individual projects, plotting and prioritizing the different action items needed to carry out the strategy.

Engineering Story Ticket

A story ticket contains the details Product and Engineering teams need to prioritize and implement new functionality requested for improved SEO or UX.

Product Requirements Documentation

A detailed description outlining the build and launch of a project for stakeholders, including the technical how-to, project scope, limitations, and business goals.

Marketing Measurement Plan

A high-level measurement strategy documenting foundational data inputs that will support insightful and accurate reporting for an org, team, or channel.

Engineering Bug Ticket

A bug ticket contains the details Product and Engineering teams need to prioritize and address existing issues negatively impacting SEO and/or user experience.

The Blog

Like having a helpful little marketer on your shoulder

Our articles are in-depth, insightful, and always written by humans.

Browse Articles

Original Research & Reports

Industry-relevant insights backed by data

What’s the State of SEO Product Managament?

We surveyed SEOs, PMs, and Marketing leaders, finding wide variance in how well teams are implementing SEO product management across:

Team structure
Program sophistication
Backlog management
Sprint planning
Strategy
Development workflow

EXPLORE THE DATA >

Grill Market Landscape Report

This free report was prepared as an example of our Digital Market Intelligence service.

We pull from a rich set of behavior and interest data to assess the current market for grills, including:

Market demand
Competitive insights
Trends & opportunities

READ THE REPORT >

GUEST CONTRIBUTIONS

Catch our content out in the community.

Courses & Webinars

On-Demand JavaScript SEO Course (Sitebulb)

Knowledge sharing is at the heart of how we collaborate

More about our approach